Marketing Technology Podcast by Marketing Guys

How to organize a successful online event - Katherine Martin, Marketing Manager @ Narrative Science

Almost every in-person event is transformed into an online event nowadays. During this episode, Elias and Mark have a chat with Katherine Martin on how to successfully organize an online event. Because just setting up a PowerPoint and register for a Zoom Pro account is not going to do the job!
Katherine organized several events during 2020 and had thousands of people that registered and joined the event and turned out to be valuable leads for the marketing and sales teams.
We discuss 4 steps:
How to promote and online event and get people registered
How to get registered people to actually join the event
How to create engagement during the event to make sure people don't leave early
How to do a successful follow-up after the event.
During the interview, Katherine refers to James Carbary from Sweetfish Media and a host at the B2B Growth Podcast.
LinkedIn Katherine Martin: https://www.linkedin.com/in/katherinemartin2017/ 
Website Narrative Science: https://narrativescience.com/ 
 
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

How to manage your social workflow -Xenia Muntean from Planable.io

In this podcast interview, Elias and Mark have a chat with Xenia Muntean, CEO and Founder at Planable.io. This is the first time we have a guest that is on the Forbes 30 Under 30 list! Xenia founded Planable in 2016, based on her own experiences (and frustrations) with social media platforms and the planning and workflows that are associated with them.
During the interview, we discuss the way teams collaborate to get the most out of their social media efforts. Also, we discuss the differences between the different social planning tools like Buffer, Oktopost and Sprout Social.
Specific we chat about:
Social update scheduling in a beautiful way
How to avoid errors in social updates by using approval levels 
Security and privacy aspects of a social workflow solution
Social platform in the martech stack
 
LinkedIn Xenia Muntean: https://www.linkedin.com/in/xeniamuntean/
Website Planable: https://planable.io/
 
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Some marketing technologies are more equal than others...- Oren Greenberg, On Demand CMO @ Kurve

In this podcast interview, Elias has a chat with Oren Greenberg, who owns digital marketing agency Kurve in the UK. He's an On Demand CMO and advisory to around 35 start-ups. The great thing about Oren's work is the fact that he both works at small start-ups and large multinationals (including Canon and Lenovo). This seems like a 'best-of-both-worlds' situation but Oren explains how both can also be challenging.
During the interview, we also discuss the research that Oren has done on the Martech Landscape, as published yearly by Scott Brinker at ChiefMartech. Together with Similarweb, Oren conducted research to put the landscape even more at value. He answers questions like:
Which martech categories are growing the fastest
Which companies in these categories are the contenders
Who's getting the most traffic
To get access to the research you can signup at Oren's website:  kurve.co.uk/marketingguys
The second topic we discuss is the marketing channel strategy. Oren has a lot of experience on how to select the right channel, diversify, and how not to put all your eggs in one basket. His motto: test and validate!
 
LinkedIn Oren Greenberg: https://www.linkedin.com/in/orengreen/
Website Kurve: https://kurve.co.uk/
 
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Be human where it counts. Otherwise automate! - Josh & Sam Ovett - MobilePocketOffice

If you can automate it: let a system, computer, or process do it! But be human when it counts. This is the motto of Josh & Sam Ovett (father and son) from MobilePocketOffice.com. 
 
In this 35 minute interview, Elias talks about how to automate marketing processes and the tools needed for that. Sam and Josh share their entire stack and give some very useful tips with which you can start automation today yourself!
 
Some of the tools shared: 
 
Ontraport - marketing automation
Teamwork.com - project management
Gsuite - collaboration
Diagrams.net - visualizing flows
Justcall.io - phone solution
Bench.co - accounting
Zoom - video calls
Calendly - calendar scheduling
Pandadocs - proposal software
Bonjoro - personalized video
Evernote
 
LinkedIn Josh Ovett: https://www.linkedin.com/in/joshovett/
LinkedIn Sam Ovett: https://www.linkedin.com/in/sam-ovett-1360ba16/
Website MobilePocketOffice: https://mobilepocketoffice.com/
 
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Best practices from a big martech stack owner - Paul Johnson, Director of Marketing Technology @ LogMeIn

The marketing technology stack at LogMeIn has over 65 tools in it: Paul Johnson is Director of Marketing Technology at LogMeIn (with brands like GoToWebinar, LastPass, and Join.me) and managing this stack. Almost any product the company offers is thriving now, because of the increased demand for remote working solutions because of COVID. As a result, the marketing technology for LogMeIn needs to be scalable and capable of dealing with millions of daily records.
 
Luckily, Paul found some time to have a 30-minute chat with us! During the interview we discuss loads of topics, some of them include:
Which tools are in the LogMeIn Martech stack?
How does Marketo help LogMeIn to manage the peaks in demand?
Best practices in implementing marketing automation
Highlighted tools and platforms include: Marketo, Blueconic, DemandBase, Terminus and Sitecore
Some less well-known tools that Paul shares: Siftrock (acquired by Drift) and Vertify.
LinkedIn Paul Johnson: https://www.linkedin.com/in/pcjohnson6/
Website LogMeIn: https://www.logmein.com/
 
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

The role of PR in Martech - Interview Aaron Mirck, Presscloud

In digital marketing and martech we talk about all kinds of channels but PR is often overlooked. And that's a shame according to Aaron Mirck, founder of Presscloud.co, a platform that helps you in reaching the right journalists in your industry.
During the interview we discuss loads of topics, some of them include:
Why PR is important in your marketing mix
How to create appealing PR pieces
How to measure for success in PR
LinkedIn Aaron Mirck: https://www.linkedin.com/in/aaron-mirck
Website Presscloud: https://presscloud.co/
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

How to turn In-Person Events into digital experiences - Interview Peter Bell (Adobe)

Whether you like it or not, tradeshows will not be back anytime soon. Nor will other bigger In-Person events. But especially within B2B marketing, these events tend to be bottom-of-funnel or even closing-events that are basically non-replaceable. Or are they? As a B2B marketer, you need to be prepared for this. During this 40 minute interview with Peter Bell, who is Commercial Director of Marketing at Adobe, we talk about how to effectively replace these events digitally. Peter speaks from experience, and he shares valuable insight into choices Adobe and Marketo made and he shares results as well.
During the interview we discuss loads of topics, some of them include:
Examples of meaningful replacements of In-Person events
How to measure for success using a lead-to-revenue model
Multi-touch attribution and it's meaning in the ROI calculation
The importance of creativity of an online production to offer a quality experience
Peter uses the Opportunity Influence Analyzer report, which he mentions during the interview (link:https://docs.marketo.com/display/public/DOCS/Tell+the+Marketing+Story+with+an+Opportunity+Influence+Analyzer).
 
LinkedIn Peter Bell:https://www.linkedin.com/in/peterbel/
Website Adobe / Marketo: https://www.adobe.com/ and https://www.marketo.com/
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

How to: Let your webinar be the ultimate lead generation machine

In this podcast episode we share with you how to organize a lead generation webinar that generates qualified leads in 7 steps. Elias and Mark have a chat together about the experiences of the last couple of months, in which it seems that the world has been turned upside down. We want to share with you some winning tips on how to grow your business, even during these times! 
 The 7 steps for organizing a successful lead generation webinar include:
Setting KPI's, define the target audience and select tooling
Subject, time and content to share
Promotion plan
Prepare and rehearse your webinar
Create engagement and interaction for lead qualification
Define an offer they can't refuse (CTA)
Follow-up plan with Sales and Marketing
 
We're organizing a webinar ourselves on this topic on July 2nd, 2020, feel free to register here:
https://marketingguys.com/let-your-webinar-be-the-ultimate-lead-generation-machine/
 
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

How to grow your business during fast changing times (episode 2)

In this episode, Elias and Mark have a chat together about the experiences of the last couple of months, in which it seems that the world has been turned upside down. We want to share with you some winning tips on how to grow your business, even during these times! We do so in 4 steps:
 
Formulate your national and international growth strategy based on the Ansoff model:
Market penetration
Market development
Product development
Diversification
Define promising markets and industries like Finance, Healthcare, Pharma, NGO's, Software Services, SaaS, and Security. 
Create a wishlist with potential clients, containing: growable existing clients, ideal profile clients and dream clients (more on this as mentioned by Mike Weinberg).
Plan a daily prospecting sales block: 2 hours a day (ideally in the morning) in which you reach out to prospects by phone, e-mail and social media. Also create prospecting funnels with you marketing team and make sure to implement account-based-marketing.
Some of the tools we discussed are: Lusha.co, Google Trends, Google Analytics, SEMrush, Lead Forensics, LinkedIn Sales Navigator, Marketing Automation.
 
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Marketing & Sales during fast-changing times (episode 1)

In this episode, Elias and Mark have a chat together about the experiences of the last couple of months, in which it seems that the world has been turned upside down. We do however always look at the opportunity side of the medal! We've therefor created a series of interviews in which Mark and Elias share their knowledge and visions on how to benefit from these fast-changing times.
During this episode we talk about the following topics:
Identify your most promising markets
How to set up your prospect list
Lead generation by marketing (inbound) vs sales prospecting activities
a list of martech solutions that you should have in place:
Marketing automation and email marketing
Personalization
Webinars
Collaboration tools
Automatic calendar scheduling for Sales
During the interview, Elias mentions a blog post in which the automatic scheduling of sales meeting is explained, this you can find here: https://marketingguys.com/blogs/how-to-schedule-sales-video-meetings-automatically-in-3-steps/
 
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl