Marketing Technology Podcast by Marketing Guys
E43: Sales & marketing alignment in practice - Elias Crum & Mark van Horik @ Marketing Guys

E43: Sales & marketing alignment in practice - Elias Crum & Mark van Horik @ Marketing Guys

July 12, 2019

In this episode, Elias and Mark discuss a hot topic: sales & marketing alignment. Many marketers and sales professionals talk about the alignment between the departments. What does this look like in practice?

In this 30 minute podcast, we talk about the actual structure companies can use when marketing and sales are adopting a marketing automation strategy. Things like the sales process, lead scoring, and integration of CRM and marketing automation are discussed. Also, the actual steps that both departments will have to take are described and the Cialdini persuasion principles are used to create winning re-nurturing flows:

  • Reciprocity
  • Scarcity
  • Authority
  • Consistency
  • Liking
  • Consensus

 LinkedIn Elias Crum:https://www.linkedin.com/in/eliascrum/

LinkedIn Mark van Horik: https://www.linkedin.com/in/markvanhorik/

If you want to be on this Podcast or would like to know more about Marketing Technology, contact Elias Crum at e.crum@marketingguys.nl

E42: How to become a segmentation hero using marketing automation - Elias Crum & Mark van Horik @ Marketing Guys

E42: How to become a segmentation hero using marketing automation - Elias Crum & Mark van Horik @ Marketing Guys

July 5, 2019

Marketing automation is about delivering the right message, to the right people at the right time. In order to achieve this marketing utopia, you'll first need to create a solid foundation of your segmentation in your marketing automation platform like Hubspot, Act-On, Marketo, Salesforce Pardot or Net-Results. During this podcast we help you in creating the right segmentation structure. 

We give you some hands-on tips on how to create the 'list of lists' and split them into segments you can use in your marketing efforts. Segments we discuss:

  • Customer Life Cycle
    • Lead funnel
    • Re-nurture funnel
    • Customer Value Nurturing
    • Welcome back! (ex-customers)
  • Relationships
  • Captures
  • Mailings
  • Downloads
  • Events
  • Markets
  • Business Units
  • Products
  • Opt-in
  • Lead source

 

LinkedIn Elias Crum:https://www.linkedin.com/in/eliascrum/

LinkedIn Mark van Horik: https://www.linkedin.com/in/markvanhorik/

If you want to be on this Podcast or would like to know more about Marketing Technology, contact Elias Crum at e.crum@marketingguys.nl

E41: Let the customer pick you, using intrinsic branding! - Interview Justin Foster and Emily Soccorsy from Root + River

E41: Let the customer pick you, using intrinsic branding! - Interview Justin Foster and Emily Soccorsy from Root + River

June 25, 2019

Warning: this podcast is not for you!

In this episode, hosts Elias and Mark (both from Marketing Guys) have an interview with Justin Foster and Emily Soccorsy from Root + River. They co-founded Root+River and share useful insights on branding in this podcast. 

 

Emily and Justin share their beliefs in intrinsic branding. In the old world, marketing was about the false use of emotions. Nowadays brands like Patagonia and Harley Davidson connect to an emotion that's already there: the emotion of belonging. How this can be achieved is shared by Emily and Justin. 

As Seth Godin already indicated: "People buy from you for 2 reasons. They know you and secondly, they trust you. This process is also about making choices in finding the right customer. Root+River actually has a warning label on their website: We are not for everyone. But we might be for you.

The practical use of marketing technology in the branding process is discussed. Main take away: Create a human-centric view of process and systems!

Contact details:

Website: https://rootandriver.com/

LinkedIn Emily Soccorsy: https://www.linkedin.com/in/emilysoccorsy/

LinkedIn Justin Foster: https://www.linkedin.com/in/fosterjustin/

If you want to be on this Podcast or would like to know more about Marketing Technology, contact Elias Crum at e.crum@marketingguys.nl

E40: Op het netvlies van je doelgroep door marketing technology - Interview Ivo Ouwerkerk - Business coach en schrijver

E40: Op het netvlies van je doelgroep door marketing technology - Interview Ivo Ouwerkerk - Business coach en schrijver

June 7, 2019

*This episode is in Dutch*

In deze podcast hebben hosts Elias Crum en Mark van Horik (beiden van Marketing Guys) een interview met Ivo Ouwerkerk. Hij is business coach voor tal van directeuren in het MKB en daarnaast schrijver. Dit doet hij vanuit zijn bedrijf: Bureau voor Anders Denken.

In het gesprek gaat Ivo in op de rol die e-mailmarketing en LinkedIn spelen in zijn succes. Hij heeft zijn doelgroep goed in kaart en geeft tips over het beïnvloeden van de klant tijdens de buyer journey; de salescycle voor zijn diensten is soms jaren. Hoe blijf je dan op het netvlies van de koper? Ivo noemt dit zelf 'netvliesmarketing'. Praktische tips om LinkedIn berichten goed te laten scoren en MailChimp e-mails optimaal te gebruiken komen voorbij. Handig om te luisteren als je ondernemer bent, maar zeker ook als je het verschil wilt maken als marketeer in een grotere organisatie!

Contact details:

LinkedIn Ivo Ouwerkerk: https://www.linkedin.com/in/ivoouwerkerk/

Website Bureau voor Anders Denken:http://bureauvoorandersdenken.nl

If you want to be on this Podcast or would like to know more about Marketing Technology, contact Elias Crum at e.crum@marketingguys.nl

E39: Marketing technology in automotive - Interview Paul de Vries - Founder of #DCDW and Spokesperson for Marktplaats Automotive (eBay)

E39: Marketing technology in automotive - Interview Paul de Vries - Founder of #DCDW and Spokesperson for Marktplaats Automotive (eBay)

June 5, 2019

*This episode is in Dutch*

In deze podcast hebben hosts Elias Crum en Mark van Horik (beiden van Marketing Guys) een interview met Paul de Vries. Hij heeft dagelijks beroepsmatig te maken met verkopers en marketeers in de automotive.

In het interview gaat Paul in op de samenwerking tussen marketing en sales binnen de automotive (automerken en hun dealers), geeft hij tips over de juiste opvolging van leads en deelt hij bovendien zijn visie over innovatief gebruik van marketing technology in de branche. Zo gaat hij in op het gebruik van geotargeting en geofencing door dealers in de VS.

Contact details:

LinkedIn Paul de Vries: https://www.linkedin.com/in/pauldevries1972/

Website DCDW: https://www.dcdw.nl/

If you want to be on this Podcast or would like to know more about Marketing Technology, contact Elias Crum at e.crum@marketingguys.nl

E38: Hoe zet je een succesvolle chatbot op?  - Elias Crum en Mark van Horik - Marketing Guys

E38: Hoe zet je een succesvolle chatbot op? - Elias Crum en Mark van Horik - Marketing Guys

May 31, 2019

In deze podcast hebben hosts Elias Crum en Mark van Horik (beiden van Marketing Guys) een discussie over de opzet van een chatbot voor het genereren van leads. Mark heeft de chatbot op marketingguys.nl opgezet en schreef hierover een blog, die vind je hier.

In de podcast bespreken we de voordelen van het inzetten van een chatbot, de verschillen met live chat en de manieren waarop je een chatbot succesvol kunt opzetten. Mark legt uit hoe hij te werk is gegaan en deelt met ons zijn ervaring met de Conversational Marketing Blueprint van Drift.

Contact details:

Link naar de blog met het Drift Playbook:https://marketingguys.nl/blog/martech-bot-de-geboorte-van-een-leadgeneratie-chatbot/

LinkedIn Elias Crum:https://www.linkedin.com/in/eliascrum/

LinkedIn Mark van Horik: https://www.linkedin.com/in/markvanhorik/

If you want to be on this Podcast or would like to know more about Marketing Technology, contact Elias Crum at e.crum@marketingguys.nl

E37: All-in-one tool or best of breed in an eco-system? - Interview David Hirschfeld - CEO @ Tekyz

E37: All-in-one tool or best of breed in an eco-system? - Interview David Hirschfeld - CEO @ Tekyz

May 22, 2019

In this episode, hosts Elias and Mark (both from Marketing Guys) have a chat with David Hirschfeld. David is an entrepreneur that has founded multiple companies. Currently, he's the CEO at both Tekyz and Anzu Medical.

 

David has a long background in building global teams in software development. He shares his tips on marketing technology and we discuss whether it's better to choose an all-in-one system for marketing automation and technology or choose best of breed solutions within an eco-system. Both have advantages and disadvantages.

Also, David shares a case on conversion optimization and stresses on explaining how results are achieved. In other words: is conversion optimization luck or science?

Contact details:

Website: https://www.tekyz.com/

LinkedIn David Hirschfeld:https://www.linkedin.com/in/dhirschfeld/

If you want to be on this Podcast or would like to know more about Marketing Technology, contact Elias Crum at e.crum@marketingguys.nl

E36: Which martech to use in an international start-up  - Interview Louise Doorn - Founder @ HelloMaaS

E36: Which martech to use in an international start-up - Interview Louise Doorn - Founder @ HelloMaaS

May 21, 2019

In this episode, hosts Elias and Mark (both from Marketing Guys) have a chat with Louise Doorn. She is the founder of HelloMaaS, a start-up based out of Amsterdam that helps you build marketing teams on demand.

Louise started her entrepreneurial journey about 18 months ago and shares her experiences with us. She explains which difficulties she encountered, especially in cross-cultural differences between the US, Europe and Asia. During the podcast, Louise also shares which martech tools she uses in her company to be successful. 

Also, we talk about how to select the ideal marketing team and whether this should be an in-house or outsourced team.

Contact details:

Website: https://www.hellomaas.com/

LinkedIn Louise Doorn:https://www.linkedin.com/in/louisedoorn/

If you want to be on this Podcast or would like to know more about Marketing Technology, contact Elias Crum at e.crum@marketingguys.nl

E35: Realizing exponential online growth by combining passion and technology - Interview Kenny Kline - Co-founder @ BarBend

E35: Realizing exponential online growth by combining passion and technology - Interview Kenny Kline - Co-founder @ BarBend

April 24, 2019

In this episode, hosts Elias and Mark (both from Marketing Guys) have a chat with Kenny Kilens. He is the Co-Founder of BarBend and managing partner at JAKK Media.

Kenny has an inspiring story to tell: over a 2-year period he built the BarBend brand online from 200K to 2 Million visitors a month. Mainly through organic traffic!

During the podcast, he explains why he started the website and how he created the enormous organic growth by using tools like Google Webmaster Tools and Google News. This is a must-listen-to podcast when you're looking for hands-on tips for your SEO strategy!

Contact details:

Website: https://barbend.com/

LinkedIn Kenny Kline: https://www.linkedin.com/in/kennykline/

If you want to be on this Podcast or would like to know more about Marketing Technology, contact Elias Crum at e.crum@marketingguys.nl

E34: Conversational marketing, the future in B2B - Interview Mark Kilens - VP of Content and Community @ DRIFT

E34: Conversational marketing, the future in B2B - Interview Mark Kilens - VP of Content and Community @ DRIFT

April 11, 2019

In this episode, hosts Elias and Mark (both from Marketing Guys) have a chat with Mark Kilens. He is the VP of Content and Community at Drift and a former Hubspot VP.

During the podcast Mark explains why Drift is so hot at the moment. Everybody is talking about conversational marketing and Drift is the key player in this area. The company is the fastest growing in the B2B space! We talk about the importance of a conversational platform, how to build the right flows using the Conversational Marketing Blueprint. He also shares some results.

Contact details:

Website: https://www.drift.com/

LinkedIn Mark Kilens: https://www.linkedin.com/in/markkilens/

If you want to be on this Podcast or would like to know more about Marketing Technology, contact Elias Crum at e.crum@marketingguys.nl