Marketing Technology Podcast by Marketing Guys
E37: All-in-one tool or best of breed in an eco-system? - Interview David Hirschfeld - CEO @ Tekyz

E37: All-in-one tool or best of breed in an eco-system? - Interview David Hirschfeld - CEO @ Tekyz

May 22, 2019

In this episode, hosts Elias and Mark (both from Marketing Guys) have a chat with David Hirschfeld. David is an entrepreneur that has founded multiple companies. Currently, he's the CEO at both Tekyz and Anzu Medical.

 

David has a long background in building global teams in software development. He shares his tips on marketing technology and we discuss whether it's better to choose an all-in-one system for marketing automation and technology or choose best of breed solutions within an eco-system. Both have advantages and disadvantages.

Also, David shares a case on conversion optimization and stresses on explaining how results are achieved. In other words: is conversion optimization luck or science?

Contact details:

Website: https://www.tekyz.com/

LinkedIn David Hirschfeld:https://www.linkedin.com/in/dhirschfeld/

If you want to be on this Podcast or would like to know more about Marketing Technology, contact Elias Crum at e.crum@marketingguys.nl

E36: Which martech to use in an international start-up  - Interview Louise Doorn - Founder @ HelloMaaS

E36: Which martech to use in an international start-up - Interview Louise Doorn - Founder @ HelloMaaS

May 21, 2019

In this episode, hosts Elias and Mark (both from Marketing Guys) have a chat with Louise Doorn. She is the founder of HelloMaaS, a start-up based out of Amsterdam that helps you build marketing teams on demand.

Louise started her entrepreneurial journey about 18 months ago and shares her experiences with us. She explains which difficulties she encountered, especially in cross-cultural differences between the US, Europe and Asia. During the podcast, Louise also shares which martech tools she uses in her company to be successful. 

Also, we talk about how to select the ideal marketing team and whether this should be an in-house or outsourced team.

Contact details:

Website: https://www.hellomaas.com/

LinkedIn Louise Doorn:https://www.linkedin.com/in/louisedoorn/

If you want to be on this Podcast or would like to know more about Marketing Technology, contact Elias Crum at e.crum@marketingguys.nl

E35: Realizing exponential online growth by combining passion and technology - Interview Kenny Kline - Co-founder @ BarBend

E35: Realizing exponential online growth by combining passion and technology - Interview Kenny Kline - Co-founder @ BarBend

April 24, 2019

In this episode, hosts Elias and Mark (both from Marketing Guys) have a chat with Kenny Kilens. He is the Co-Founder of BarBend and managing partner at JAKK Media.

Kenny has an inspiring story to tell: over a 2-year period he built the BarBend brand online from 200K to 2 Million visitors a month. Mainly through organic traffic!

During the podcast, he explains why he started the website and how he created the enormous organic growth by using tools like Google Webmaster Tools and Google News. This is a must-listen-to podcast when you're looking for hands-on tips for your SEO strategy!

Contact details:

Website: https://barbend.com/

LinkedIn Kenny Kline: https://www.linkedin.com/in/kennykline/

If you want to be on this Podcast or would like to know more about Marketing Technology, contact Elias Crum at e.crum@marketingguys.nl

E34: Conversational marketing, the future in B2B - Interview Mark Kilens - VP of Content and Community @ DRIFT

E34: Conversational marketing, the future in B2B - Interview Mark Kilens - VP of Content and Community @ DRIFT

April 11, 2019

In this episode, hosts Elias and Mark (both from Marketing Guys) have a chat with Mark Kilens. He is the VP of Content and Community at Drift and a former Hubspot VP.

During the podcast Mark explains why Drift is so hot at the moment. Everybody is talking about conversational marketing and Drift is the key player in this area. The company is the fastest growing in the B2B space! We talk about the importance of a conversational platform, how to build the right flows using the Conversational Marketing Blueprint. He also shares some results.

Contact details:

Website: https://www.drift.com/

LinkedIn Mark Kilens: https://www.linkedin.com/in/markkilens/

If you want to be on this Podcast or would like to know more about Marketing Technology, contact Elias Crum at e.crum@marketingguys.nl

E33: Succesvol voorbeeld van marketing automation inzet in B2B - Interview Irma Tetteroo - Marketing Manager @ PANAS

E33: Succesvol voorbeeld van marketing automation inzet in B2B - Interview Irma Tetteroo - Marketing Manager @ PANAS

March 8, 2019

-This episode is in Dutch-

In deze podcast hebben hosts Elias Crum en Mark van Horik (beiden van Marketing Guys) een interview met Irma Tetteroo, marketing manager bij PANAS. Zij is een jaar bezig met de inzet van marketing automation en vertelt in ruim een half uur hoe zij de reis is doorlopen en waar de learnings zijn. Panas maakt gebruik van Act-On automation als managed marketing technology oplossing. Irma vertelt over de resultaten en de mrketing en sales alignment. Daarnaast vertelt ze hoe de organisatie is veranderd en waarmee je als marketeer rekening moet houden als je binnen B2B met automation aan de slag gaat.

Contact details:

Website Panas: https://panas.nl/

LinkedIn Irma Tetteroo: https://www.linkedin.com/in/irmatetteroo/

If you want to be on this Podcast or would like to know more about Marketing Technology, contact Elias Crum at e.crum@marketingguys.nl

E32: How to select the right marketing automation software - Elias Crum & Mark van Horik from Marketing Guys

E32: How to select the right marketing automation software - Elias Crum & Mark van Horik from Marketing Guys

February 27, 2019

In this episode, hosts Elias and Mark (both from Marketing Guys) have a 15 minute chat on how to select the right marketing automation platform for your organization.

During the podcast we discuss the first step: find out how your vendor compares in the marketplace. To find this out we use 3 grids:

  1. Forrester Wave on Marketing Automation
  2. Gartner Magic Quadrant for CRM and lead management
  3. G2Crowd grid on marketing automation

Next, we discuss aspects that affect the specific choice for your organization:

  1. Features
  2. Size of your marketing team
  3. Support offering
  4. Integrations
  5. Price

 

Contact details:

Website: https://www.marketingguys.eu

If you want to be on this Podcast or would like to know more about Marketing Technology, contact Elias Crum at e.crum@marketingguys.nl

E31: Skyrocket conversions using webvisitors data - Interview Ali Riaz - Board member @ Task Analytics

E31: Skyrocket conversions using webvisitors data - Interview Ali Riaz - Board member @ Task Analytics

February 20, 2019

In this episode, hosts Elias and Mark (both from Marketing Guys) have a chat with Ali Riaz. He is on the board of Task Analytics, a marketing technology company from Norway in the conversion space.

During the podcast Ali not only explains how data can help companies to boost conversions, he also shares insights in the start-up community in Norway. Task Analytics gives great insight into the actual behavior of people visiting your website. Companies like Norwegian (Air) and Telia have been using the software for years now and see great results.

Contact details:

Website: https://www.taskanalytics.com/ 

LinkedIn Ali Riaz: https://www.linkedin.com/in/aliriaz/ 

If you want to be on this Podcast or would like to know more about Marketing Technology, contact Elias Crum at e.crum@marketingguys.nl

E30: Conversie optimalisatie door personalisatie  - Interview Ruud Buijserd- Co-founder van Klue

E30: Conversie optimalisatie door personalisatie - Interview Ruud Buijserd- Co-founder van Klue

February 13, 2019

-This episode is in Dutch-

In deze podcast heeft host Elias Crum (van Marketing Guys) een interview met Ruud Buijserd, co-founder van Klue. Ruud gaat in het interview in op het belang van personalisatie in de conversiegerichte marketing. Door middel van de juiste inzet van content op de website is het mogelijk om de bezoeker gericht te voorzien van de juiste content op het juiste moment. Een belangrijk onderdeel van de conversiefunnel zoals hij zelf uitlegt!

Contact details:

Website: https://klue.nl/ 

LinkedIn Ruud Buijserd: https://www.linkedin.com/in/ruud-buijserd/ 

If you want to be on this Podcast or would like to know more about Marketing Technology, contact Elias Crum at e.crum@marketingguys.nl

E29: Buying marketing automation for the 2nd time - Interview Michael Ward - CEO at Net-Results marketing automation

E29: Buying marketing automation for the 2nd time - Interview Michael Ward - CEO at Net-Results marketing automation

February 6, 2019

In this episode, hosts Elias and Mark (both from Marketing Guys) have an interesting interview with the CEO at Net-Result marketing automation: Michael Ward. Also Henrik Becker, director of revenue at Net-Results joins the call. 

Net-Results claims to be the 1st choice of people buying marketing automation for the 2nd time. Why is that and what are the differentiators? Also, Michael explains why he recently hired Henrik who is a Dutch guy that actually moved from the Netherlands to Denver, Colorado with his family for this job!

Contact details:

Website: https://www.net-results.com/ 

LinkedIn Michael Ward: https://www.linkedin.com/in/mrmichaelward/

LinkedIn Henrik Becker: https://www.linkedin.com/in/henrikbecker1984/ 

If you want to be on this Podcast or would like to know more about Marketing Technology, contact Elias Crum at e.crum@marketingguys.nl

E28: Marketing automation combined with AI - Interview Suvish Viswanathan - Head of Marketing Europe at ZOHO Corporation

E28: Marketing automation combined with AI - Interview Suvish Viswanathan - Head of Marketing Europe at ZOHO Corporation

January 30, 2019

In this episode of the marketing technology podcast hosts Elias Crum and Mark van Horik -both form Marketing Guys in The Netherlands- have an interview with Suvish Viswanathan, Head of Marketing- Europe at ZOHO Corporation. ZOHO is well known in the US and Asia for its CRM products but lesser known in Europe. Suvish explains the vision of ZOHO and also explains the vision they have on marketing automation. ZOHO is about to release its marketing automation product and we have seen and tested it: this is going to be something! With the integrated AI capabilities, the user-friendly interface, and integrations with other software solutions we expect ZOHO marketing automation to make a big impact in the market.

Show notes:

Contact Suvish on LinkedIn: https://www.linkedin.com/in/suvishviswanathan/

More on ZOHO Automation: https://www.zoho.com/

 

If you want to be on this Podcast or would like to know more about Marketing Technology, contact Elias Crum at e.crum@marketingguys.nl