The role of PR in Martech - Interview Aaron Mirck, Presscloud

In digital marketing and martech we talk about all kinds of channels but PR is often overlooked. And that's a shame according to Aaron Mirck, founder of Presscloud.co, a platform that helps you in reaching the right journalists in your industry.

During the interview we discuss loads of topics, some of them include:

• Why PR is important in your marketing mix
• How to create appealing PR pieces
• How to measure for success in PR

LinkedIn Aaron Mirck: https://www.linkedin.com/in/aaron-mirck

Website Presscloud: https://presscloud.co/

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl