Marketing Technology Podcast by Marketing Guys

How to grow your business during fast changing times (episode 2)

May 11, 2020

In this episode, Elias and Mark have a chat together about the experiences of the last couple of months, in which it seems that the world has been turned upside down. We want to share with you some winning tips on how to grow your business, even during these times! We do so in 4 steps:

 

    1. Formulate your national and international growth strategy based on the Ansoff model:

    2. Define promising markets and industries like Finance, Healthcare, Pharma, NGO's, Software Services, SaaS, and Security. 
    3. Create a wishlist with potential clients, containing: growable existing clients, ideal profile clients and dream clients (more on this as mentioned by Mike Weinberg).
    4. Plan a daily prospecting sales block: 2 hours a day (ideally in the morning) in which you reach out to prospects by phone, e-mail and social media. Also create prospecting funnels with you marketing team and make sure to implement account-based-marketing.

Some of the tools we discussed are: Lusha.co, Google Trends, Google Analytics, SEMrush, Lead Forensics, LinkedIn Sales Navigator, Marketing Automation.

 

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

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