Marketing Technology Podcast by Marketing Guys
The Marketing Technology Podcast is a weekly podcast on marketing technology. We have interviews with software vendors and users like CMO‘s.Host Elias Crum (CEO of marketingguys.com) also discusses artificial intelligence, buyer persona’s, customer journeys, customer experiences, and more martech stacking & hacking. Podcasts are in English.
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Episodes
Tuesday May 03, 2022
Tuesday May 03, 2022
What if you could have a chatbot on another website than your own? What if you could get demo requests and meetings scheduled directly from content that you published elsewhere?
In this episode, Elias has a chat with Eliav Cohen, who is the founder of The Bot Lab and who helps companies build the best chatbots. Besides this, he also is an avid balloon pilot and owns Seattle Ballooning.
Topics we discuss:
How to build a chatbot that actually converts
Pitfalls to avoid when using chatbots on your website
Chatbots on 3rd party websites
How to successfully implement a chatbot
intent data vs. 3rd party website chatbots
LinkedIn Eliav Cohen: https://www.linkedin.com/in/eliav-cohen-5643795/
Website The Bot Lab: https://thebotlab.io/
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl
Tuesday Apr 26, 2022
Tuesday Apr 26, 2022
In this episode, Elias has a chat with Mark Raffan, the CEO of Content Callout and the host of 2 podcasts: Content Callout (about B2B content marketing) and, the Negotiations Ninja Podcast.
Content is one of the key elements of every B2B marketer's marketing mix. It's also one of the most challenging ones!
Topics we discuss:
How to create the best B2B content
Recent developments in B2B content
How to make content creation and selection less subjective
Inhouse creation of content vs. outsourcing
How to select an agency for content
LinkedIn Mark Raffan: https://www.linkedin.com/in/markraffan/
Website Content Callout: https://www.contentcallout.com/
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl
Tuesday Apr 19, 2022
Tuesday Apr 19, 2022
in this episode, Elias has a chat with Tim Bucciarelli, the Sr. manager of digital operations at Ironplane; a leading eCommerce development company that focuses on Magento-based webshops. He shares some valuable insights that you don't want to miss out on as a webshop owner!
Topics we discuss:
Differences between a Shopify and Magento webshop
The importance of UX design for an eCommerce website
How to come to the best UX
Successful approaches
LinkedIn Tim Bucciarelli: https://www.linkedin.com/in/tim-bucciarelli/
Website Iron Plane: https://www.ironplane.com/
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl
Tuesday Apr 12, 2022
Tuesday Apr 12, 2022
"Too many companies rely on the big 3 (Google, Meta, and Amazon) for their advertising" is one of the beliefs Matt Wool has and we discuss in this episode.
In this episode, Elias has a chat with Matt, who is the CEO of Acceleration Partners, a partnership and affiliate-focused company.
Topics we discuss:
What is partner and affiliate marketing?
When is affiliate marketing interesting as a channel?
Examples of successful affiliate approaches
The role of technology in partnership marketing
The costs and benefits of affiliate marketing
LinkedIn Matt Wool: https://www.linkedin.com/in/matthew-wool-67a3aa5/
Website Acceleration Partners: https://www.accelerationpartners.com/
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl
Tuesday Apr 05, 2022
Tuesday Apr 05, 2022
In the cookieless era, marketers need to focus on 1st party cookies and owning their data. They need to build a database (or customer data platform) that has listed their audience as to who wants to opt-in to their marketing communications and who does not. This does not only apply to email marketing but also for display ads. How do you convince people to opt-in to your display ads? Charlie Silver, CEO of Permission.io has the answer: reward people with tokes and pay them for it in cryptocurrency. They have even created their own crypto: the Permission Coin ASK.
We talk about the use of intent data. Topics we discuss:
What is permission marketing, Web3 advertising and why is it important
Why reward people in crypto
For which audiences does permission marketing work best
LinkedIn Charlie Silver: https://www.linkedin.com/in/c-silver/
Website Permission.io: https://permission.io/
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl
Tuesday Mar 29, 2022
Tuesday Mar 29, 2022
A lot of people can't wait to be back at live events. During Covid everything turned virtual and that definitely has some advantages. What's the future of virtual events and how can you make them successful?
In this episode, Elias has a chat with Michelle Garrisson and Daniel Moss, the co-founders of We&Goliath, virtual conference and event planners, based out of Asheville, NC.
Topics we discuss:
Why virtual events are effective (national reach, low costs, easy to scale, higher frequency and data-gathering)
Tips on how to engage the audience
Useful advice on how to get people to show up to the virtual events
The role of chat (Twitch-like) and break-outs during an online event
LinkedIn Michelle Garrisson: https://www.linkedin.com/in/michellegarrison33/
LinkedIn Daniel Moss: https://www.linkedin.com/in/danieljmoss/
Website We&Goliath: https://weandgoliath.com/
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl
Tuesday Mar 22, 2022
Tuesday Mar 22, 2022
How do you create a really funny sales video that goes viral? There's actually an 8-step process that will help you do so!
In this episode, Elias has a chat with Joseph Wilkins, the founder of Funnysalesvideos.com and the host of the podcast 'How to make videos go viral'.
Topics we discuss:
The 8-step process to create funny videos
The role of storytelling in sales videos
Why you should invest in paid advertising for the videos
LinkedIn Joseph Wilkins: https://www.linkedin.com/in/wilkinsjoseph/
Website Funnysalesvideos : https://funnysalesvideos.com/
Podcast 'How to make a video go viral': https://podcasts.apple.com/us/podcast/how-to-make-a-video-go-viral/id1494603767
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl
Tuesday Mar 15, 2022
Tuesday Mar 15, 2022
Most marketers have heard about the 3rd party cookie ban, but they have no idea on how this will impact their strategy and business. This episode explains in 15 minutes what the cookie ban means and how you can deal with it as a marketer.
Elias has a chat with Quimby Melton, co-founder, and CEO of Confection. He explains why most CRMs, DSPs, and marketing automation platforms are only 75% effective because of a privacy-first approach that marketers will have to start adopting.
Topics we discuss:
How to 'own your own rails', using 1st party data
The difference between 1st and 3rd party cookie-data
Why privacy-first actually is beneficial to marketers
LinkedIn Quimby Melton: https://www.linkedin.com/in/oqmelton/
Website Confection: https://confection.io/
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl
Tuesday Mar 08, 2022
Tuesday Mar 08, 2022
In this episode, Elias has a chat with Rahul Chauhan, group managing director at Foresight Digital, a digital agency, and consultancy based in Australia.
Many B2B marketers don't know their Customer Lifetime Values. Knowing this however is crucial, especially in SaaS and subscription-based companies.
Topics we discuss:
What is the definition of CLV?
How to focus on the right customers
Reward existing customers
Why you should not spend a single dollar on marketing before knowing the CLV
LinkedIn Rahul Chauhan: https://www.linkedin.com/in/rahulchauhan1/
Website Foresight Digital: https://foresightdigital.com.au/
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl
Tuesday Mar 01, 2022
Tuesday Mar 01, 2022
In this episode, Elias has a chat with Skyler Reeves, Founder of Ardent Growth. We talk about keyword and content clustering.
We talk about the use of intent data. Topics we discuss:
SEO pitfalls
What tools to use for keyword clustering
How to find the right keyword clusters
LinkedIn Skyler Reeves: https://www.linkedin.com/in/skylerreeves/
Website Ardent Growth: https://ardentgrowth.com/
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl