Marketing Technology Podcast by Marketing Guys

Why partner marketing should be a part of your marketing plan - Matt Wool, CEO of Acceleration Partners

April 12, 2022

"Too many companies rely on the big 3 (Google, Meta, and Amazon) for their advertising" is one of the beliefs Matt Wool has and we discuss in this episode.

In this episode, Elias has a chat with Matt, who is the CEO of Acceleration Partners, a partnership and affiliate-focused company.

Topics we discuss:

  • What is partner and affiliate marketing?
  • When is affiliate marketing interesting as a channel?
  • Examples of successful affiliate approaches
  • The role of technology in partnership marketing
  • The costs and benefits of affiliate marketing

LinkedIn Matt Wool: 

Website Acceleration Partners: 

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