Marketing Technology Podcast by Marketing Guys
The Marketing Technology Podcast is a weekly podcast on marketing technology. We have interviews with software vendors and users like CMO‘s.Host Elias Crum (CEO of marketingguys.com) also discusses artificial intelligence, buyer persona’s, customer journeys, customer experiences, and more martech stacking & hacking. Podcasts are in English.
Listen on:
Episodes
Tuesday Dec 06, 2022
Tuesday Dec 06, 2022
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
Are you in e-commerce and not using SMS? Then you should listen to this episode; it will deliver you direct value. Especially during the holiday season!
In this episode, Elias has a chat with Jason K. Williamson, the founder of E2, which is an Australian-based marketing agency that specializes in Shopify.
Topics we discuss:
Why use SMS in e-commerce
The state of SMS marketing in 2023
Tips on how to use SMS marketing successfully
How to realize 50 x ROAS, using SMS
Things to avoid when doing SMS campaigns
LinkedIn Jason: https://www.linkedin.com/in/jasonkwilliamson/
Website Jason: https://jasonkwilliamson.com/
Website E2: https://e2.agency/
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl
Wednesday Nov 30, 2022
Wednesday Nov 30, 2022
"If you're not offering personalized experience on your website, you might as well stop.", that's often claimed by marketing gurus. We all know that. But how can we start offering those, without investing in all kinds of new tools?
In this episode, Elias has a chat with Cody Shankman the CMO of NowVertical that empowers bold decision-making by advancing your automation journey.
Topics we discuss:
Why segmentation and personalization are important
Examples of best practices
Where to start as a marketer
Tips on which data to use
LinkedIn Cody: https://www.linkedin.com/in/codyshankman/
Website NowVertical: https://www.nowvertical.com/
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl
Wednesday Nov 09, 2022
Wednesday Nov 09, 2022
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
SEO is one of the most important fundamentals that every B2b marketer should at least have some basic knowledge of. Or should they?
In this episode, Elias has a chat with Ken Marshall, the CGO of RevenueZen, a top agency for B2B organic growth.
Topics we discuss:
How technical is SEO?
How much time does SEO take for a typical B2B brand?
Do you need to outsource SEO?
SEO trends for 2023
Differences in SEO for B2B and B2C brands
LinkedIn Ken: https://www.linkedin.com/in/kennethdwmarshall/
Website RevenueZen: https://revenuezen.com/
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl
Friday Nov 04, 2022
Friday Nov 04, 2022
What are the most important metrics to measure for e-commerce brands?
In this episode, Elias has a chat with Brian Ebern, the CEO of Zeenk, the customer-centric data analytics solution built for DTCs, eCommerce brands, and your agencies.
Topics we discuss:
Most important metrics to measure
Why CLV matters
Differences between industries and how this impacts analytics
Attribution for e-commerce and how to measure this (both on- and offline)
LinkedIn Brian: https://www.linkedin.com/in/brianeberman/
Website Zeenk: https://zeenk.com/
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl
Tuesday Oct 25, 2022
Tuesday Oct 25, 2022
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
Did you know that personalized websites, and especially shops, see an increase of 30-40% in conversions?
In this episode, Elias has a chat with Eric Melchor, personalization ambassador at Optimonk. He's also the host of the 'Innovators can Laugh' podcast.
Topics we discuss:
How to personalize a website and experience
Personalization misconceptions
Examples of how to, and how NOT to personalize
Results of personalized websites
LinkedIn Eric: https://www.linkedin.com/in/ericmelchor/
Website Optimonk: https://www.optimonk.com/
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl
Wednesday Oct 19, 2022
Wednesday Oct 19, 2022
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
How do you measure conversions that come from calls? These conversions often result in very valuable leads and it's very much worth quantifying them!
In this episode, Elias has a chat with Todd Fisher, the co-founder, and CEO of CallTrackingMetrics.
Topics we discuss:
What is call tracking and how does it work?
How to integrate call tracking into CRM, Ads, and dashboarding
Examples of successful use cases
LinkedIn Todd: https://www.linkedin.com/in/toddafisher/
Website CallTrackingMetrics: https://www.calltrackingmetrics.com/
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl
Tuesday Oct 11, 2022
Tuesday Oct 11, 2022
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
With sales cycles becoming more and more complex and having younger people in the DMU that prefer a 'rep-free' experience, the use of personal video is booming.
In this episode, Elias has a chat with Yaniv Siegel, the Sales Manager for EMEA at Vidyard, personal video platform.
Topics we discuss:
Examples of usage of personal video in marketing for Top, Middle, and Bottom of the Funnel (TOFU, MOFU, and BOFU)
Examples of practical use by sales in the prospecting, mid-sales, and post-sales stages
LinkedIn Yaniv: https://www.linkedin.com/in/yanivsiegel/
Website Vidyard: https://www.vidyard.com/podcast/marketingguys/
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl
Tuesday Oct 04, 2022
Tuesday Oct 04, 2022
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
By nature, e-commerce websites have tons of data. In practice, only a few marketer actually use that data to improve business results and increase customer lifetime value (CLV).
In this episode, Elias has a chat with Valentin Radu, who is the CEO of Omniconvert. They help e-commerce companies to increase CLV.
Topics we discuss:
What data to use
How to put the customer central in your models
Understand which customers truly deliver value
Examples of companies that successfully focus on CLV
Mistakes to avoid when using data
LinkedIn Valentin Radu: https://www.linkedin.com/in/valentinradu/
Website Omniconvert: https://www.omniconvert.com/
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl
Tuesday Sep 27, 2022
Tuesday Sep 27, 2022
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
Switching marketing automation platforms can be tricky and requires a lot of preparation. Altudo has moved from Eloqua to Pardot and Akhil Mittal shares some learnings in this episode.
In this episode, Elias has a chat with Akhil Mittal, who is SVP Global Sales & Marketing of Altudo. They are a martech agency specialized in corporate solutions.
Topics we discuss:
Things to consider when switching platforms: pricing and technology
Best-of-breed versus all-in-one platforms
CRM and marketing automation integration
LinkedIn Akhil Mittal: https://www.linkedin.com/in/akhilmittal2/
Website Altudo: https://www.altudo.co/
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl
Tuesday Sep 20, 2022
Tuesday Sep 20, 2022
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
Most marketers know that referral customers are worth a lot. They however fail in getting those referrals in on a continuous basis. A process is needed for that. How to set up that system is what you'll learn in this podcast.
In this episode, Elias has a chat with Mike Durfee, the CEO of Referral Wave, a company that help marketers to successfully develop a referral program.
Topics we discuss:
How to set up a referral program
The 3 pillars of a successful referral process: priming, timing and reminding
Misconceptions about referrals
Integration into your martech stack
Chad refers to the e-book, containing the framework. That can be downloaded here.
LinkedIn Chad Durfee: https://www.linkedin.com/in/referralconsultinginc/
Website Referral Wave: https://referralwave.com/
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl