The Marketing Technology Podcast is a weekly podcast on marketing technology. We have interviews with software vendors and users like CMO‘s.Hosts Elias Crum and Mark van Horik (both from marketingguys.com) also discuss artificial intelligence, buyer persona’s, customer journeys, customer experiences, and more martech stacking & hacking. Podcasts are in English or Dutch.
Episodes
Wednesday Oct 19, 2022
Wednesday Oct 19, 2022
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How do you measure conversions that come from calls? These conversions often result in very valuable leads and it's very much worth quantifying them!
In this episode, Elias has a chat with Todd Fisher, the co-founder, and CEO of CallTrackingMetrics.
Topics we discuss:
- What is call tracking and how does it work?
- How to integrate call tracking into CRM, Ads, and dashboarding
- Examples of successful use cases
LinkedIn Todd: https://www.linkedin.com/in/toddafisher/
Website CallTrackingMetrics: https://www.calltrackingmetrics.com/
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl
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