How to use existing data and tools to offer better personalized online experiences -Cody Shankman, CMO of NowVertical

"If you're not offering personalized experience on your website, you might as well stop.", that's often claimed by marketing gurus. We all know that. But how can we start offering those, without investing in all kinds of new tools?

In this episode, Elias has a chat with Cody Shankman the CMO of NowVertical that empowers bold decision-making by advancing your automation journey.

 

Topics we discuss:

• Why segmentation and personalization are important
• Examples of best practices
• Where to start as a marketer
• Tips on which data to use

LinkedIn Cody: https://www.linkedin.com/in/codyshankman/ 

Website NowVertical: https://www.nowvertical.com/ 

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl