Marketing Technology Podcast by Marketing Guys

Unlocking the Secrets of Web Copy Success: Elias Interviews John Caprani

In this episode, Elias has a chat with direct marketing consultant John Caprani. He shares tips on how to be successful in writing web copy, especially in B2B.
Topics we cover:
How to use proven frameworks: AIDA and PAS
How to touch on the emotional state of prospects, rather than sharing specs and benefits
Examples of companies that have successfully used these frameworks
Selling to people without them knowing they are in the sales process
LinkedIn John: https://www.linkedin.com/in/johncaprani 
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Uncovering the Goldmine: 3 Powerful Tips for Crushing Localized Marketing Goals - Elias interviews Chris Cupero

On this episode of the Marketing Technology Podcast, host  Elias Crum (CEO of Martech & Sales tech agency Marketing Guys) speaks with Chris Cupero, the president of LiveRetail. Together, they delve into the world of localized marketing, discussing three valuable tips for marketers who want to make an impact on their local audience.
Chris shares 3 tips on how to improve your local marketing; whether you're part of a national chain or a local business owner, the tips have proven to be successful.
Download the 7 tips on localized marketing here: https://businestech.com/7-marketing-strategy-tips-to-grow-your-brand-or-franchise/  
LinkedIn Chris: https://www.linkedin.com/in/chris-cupero-01bba0b/ 
Website : https://www.liveretail.com/ 
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

The Online Events Game: Kicking Goals and Scoring Success - Elias interviews Joe Davy, Co-founder of Banzai

In this enlightening episode, host Elias Crum (CEO of Martech & Sales tech agency Marketing Guys) sits down with Joe Davy, the brilliant co-founder of Banzai, a leading provider of online event marketing solutions. Join us as we delve into the world of data and its crucial role in organizing successful online events. Discover how the parallel between attending soccer matches versus watching them on TV or reading results can be compared to the dynamics of organizing online events versus trade shows in B2B marketing.
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
Episode Highlights:
Introducing Joe Davy and Banzai:
Get to know Joe Davy, the co-founder of Banzai, a company revolutionizing event marketing with data-driven solutions.
Learn about Banzai's mission and its commitment to helping businesses thrive in the online event landscape.
The Power of Data in Online Event Organization:
Explore the critical role of data in planning, executing, and measuring the success of online events.
Uncover the key data points that can provide valuable insights into audience behavior and preferences.
Understand how leveraging data can optimize event strategies, increase engagement, and drive meaningful outcomes.
Soccer Matches vs. Watching on TV: A Parallel to Online Events vs. Trade Shows:
Draw parallels between attending a soccer match live and watching it on TV, and how this relates to organizing online events versus traditional trade shows in B2B marketing.
Discuss the different experiences and benefits offered by each approach and the importance of adapting to changing audience preferences.
Harnessing Data for Targeted Engagement:
Gain insights into the ways data can be leveraged to personalize online events, enhance attendee experiences, and drive meaningful interactions.
Learn effective strategies for capturing and analyzing data to refine event marketing efforts and achieve optimal outcomes.
Future Trends and Innovations in Online Event Marketing:
Dive into the emerging trends and innovations shaping the future of online event marketing.
Discover how data-driven approaches are evolving, and what exciting possibilities lie ahead for businesses in the digital event space.
LinkedIn Joe: https://www.linkedin.com/in/joedavy/ 
Website and blog: https://www.banzai.io/ and https://www.banzai.io/blog/host-webinars-people-love 
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

How to do Personas right - Jim Kraus, President of the Buyer Persona Institute

Welcome to another exciting episode of the Marketing Technology Podcast! In today's episode, your hosts Elias Crum and Mark van Horik have the privilege of interviewing Jim Kraus, President of the Buyer Persona Institute.
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
Jim is a renowned expert in the field of buyer personas and has dedicated his career to helping organizations leverage personas effectively in their marketing strategies.
In this thought-provoking conversation, Jim sheds light on the often misunderstood concept of buyer personas and emphasizes the importance of putting the buying decision at the center of persona development. With years of experience under his belt, Jim challenges the prevailing notion of focusing solely on the individual, highlighting the significance of understanding the entire decision-making process.
Jim provides valuable insights into how organizations can employ personas the right way, shifting the focus from personal characteristics to the factors that influence the buying decision. By recognizing that purchasing decisions are seldom made in isolation, Jim advocates for a more holistic approach to persona development—one that takes into account the various stakeholders, their roles, and their unique motivations.
Throughout the episode, Jim shares practical tips and strategies for creating effective buyer personas. He emphasizes the importance of conducting in-depth research to uncover the underlying motivations and goals of buyers. Furthermore, he stresses the significance of aligning personas with the customer journey, ensuring that marketing efforts are tailored to address each stage of the decision-making process.
Whether you're new to buyer personas or a seasoned marketing professional, this episode will provide you with valuable insights on how to leverage personas effectively. Join Elias, Mark, and Jim as they delve deep into the world of buyer personas, challenging traditional approaches and offering fresh perspectives on understanding and influencing buying decisions.
LinkedIn Jim: https://www.linkedin.com/in/jimkraus/ 
Website: https://buyerpersona.com/ 
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Why Being a Human Is Your Competitive Advantage as a marketer - Elias Interview Bryan Kramer (author and keynote speaker)

In this episode, Elias has a chat with author and keynote speaker Bryan Kramer. Bryan’s first book “There Is No B2B or B2C: It’s Human to Human H2H” started a global movement about how to be more human, selling over 15,000 books and keynoting in over 30+ countries.
Topics we cover:
The H2H (human2human) concept
How to be human in an automated world
The effects of over-automating your marketing
Identifying human touchpoints in the customer journey
LinkedIn Bryan: https://www.linkedin.com/in/bryanjkramer/ 
Website: https://bryankramer.com/ 
 
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Using video in your marketing is not as hard as you might think - Elias interviews Humberto Farias, CEO of Fanhero

Successfully using video in your marketing is easier than you think. Especially if you have defined the right approach and have a video process in place.
In this episode, Elias has a chat with Humberto Farias, the CEO of Fanhero, nn end-to-end video platform powered by the Video Technology Cloud.. Topics we cover:
When to use video
Different formats and categories of videos
How to define a strategy for video
Tips to start using video
LinkedIn Humberto: https://www.linkedin.com/in/humbertofarias/ 
Website Fanhero: https://fanhero.com/ 
 
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

How to prevent overspending on ads during peak seasons - Elias interviews Maor Sadra, CEO at Incrmntal

Are you spending a lot on ads during the holiday season or other peak moments? How do you measure if that is successful? Did your ads deliver that extra revenue, or would you have had that extra revenue anyhow? 
In this episode, Elias has a chat with Maor Sadra, the CEO at Incrmntal. They enable marketers in  making smarter decisions with incremental measurement
Topics we cover:
Examples of successful use of seasonality marketing 
Seasonality trends in marketing
How to start taking seasonality effects into your marketing approach
How to measure the success of season-focused marketing campaigns
LinkedIn Maor: https://www.linkedin.com/in/maorsadra/ 
Website Incrmntal: https://www.incrmntal.com/ 
 
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Market Research for Strategic Digital Advantage - Elias interviews Ellie Ahmadi, COM at Sago

In this episode, Elias has a chat with Ellie Ahmadi, the CMO at Sago - a global market research partner, empowering confident decisions by connecting human answers to business questions.
Every marketer knows that market research is important. But how do you structurally perform research in an online environment that is constantly changing? This is one of the topics we discuss in this episode. 
Other topics we cover:
3rd party cookies and market research: how do these fit together?
Different formats of research
Is market research available for any company?
The investments associated with market research
LinkedIn Ellie: https://www.linkedin.com/in/ellieahmadi/
Website Sago: https://sago.com/ 
 
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Lost in translation? Everything on the latest trends in translation technology - Elias interviews Evan Kramer (CEO at Motionpoint)

In this episode, Elias has a chat with Evan Kramer, the CEO of Motionpoint, the fully managed website translation solution.
The correct translation of web content is more important than ever. At the same time, we have tools like Google Translate and ChatGPT that seem to be replacing the traditional human translator. Or not? That's the chat we have on this episode!
Topics we cover:
The role of AI in web translations
Human or machine translations?
Translations and SEO
How to improve translations and get to best-in-class (10 out of 10) results
LinkedIn Evan: https://www.linkedin.com/in/evankramer/ 
Website Motionpoint: https://www.motionpoint.com/ 
 
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

How AI is Revolutionizing Marketing - Elias interviews Nick Liebman, Head of content marketing at Anyword

In this episode of The Marketing Technology Podcast, Elias Crum sits down with Nick Liebman, the head of content marketing at Anyword, to discuss the future of content marketing and the role that AI is playing in this space.
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
Nick begins by discussing the challenges that content marketers face in today's fast-paced digital world, where there is an overwhelming amount of content being produced every day. He explains how Anyword's AI technology is helping content marketers to generate high-quality content that resonates with their target audience, by analyzing data from previous successful content and using it to create new, highly relevant content.
The conversation then turns to the role of AI in content marketing, and Nick discusses how Anyword's technology is able to learn and adapt over time, allowing it to continually improve the quality and relevance of the content it produces. He also discusses some of the ethical considerations around the use of AI in content marketing, and how Anyword is working to ensure that its technology is used in a responsible and ethical way.
Finally, Liebman shares his predictions for the future of content marketing, including the continued importance of high-quality, relevant content, and the increasing role that AI is likely to play in helping content marketers to achieve their goals. Overall, this is a fascinating conversation that sheds light on some of the key trends and challenges in the world of content marketing today.
LinkedIn Nick Liebman: https://www.linkedin.com/in/nick-liebman 
Website Anyword: https://anyword.com/ 
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl