Marketing Technology Podcast by Marketing Guys

CDP-like results without waiting 6-12 months and spending 7 figures - Elias interviews Sylvain Giuliani, head of growth at Census

In this episode, Elias has a chat with Sylvain Giuliani, the Head of Growth at Census data activation.
CDPs sound like the holy grail to marketers. And they are absolutely amazing when implemented. They however also have some implications and disadvantages.
Traditionally, the only solution to “do it right” was to leverage CDP platforms. But no matter the CDP platform, companies often don’t have clean data and must work with CDP vendors throughout the process. As a result, the activation process takes 6-12 months and requires a significant time and money investment.
In this podcast, Sylvain shares a new way to achieve CDP-like results without waiting 6-12 months and spending 7 figures. Specifically, he’ll talk about how to use the technology and data you already collect for reporting and BI usage.
LinkedIn Sylvain: https://www.linkedin.com/in/sylvaingiuliani/ 
Website Census: https://www.getcensus.com/ 
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The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Digital marketing tips for Saas marketers from a pro - Elias interview Paris Childress

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SaaS marketing is different from a lot of other B2B marketing industries. For starters, marketers need to know how much they can invest per acquisition based on the customer lifetime value.
In this episode, Elias has a chat with Paris Childress, the CEO, and founder of Hop Online and podcast host of the 'Paris Talks Marketing Podcast.
Topics we discuss:
What makes SaaS marketing different
How to get insights into CAC and CLV
The big advantages of Google  Ads Value Based Bidding for SaaS
Why form should be ditched on SaaS websites
Alternatives to the 'Demo' CTA
LinkedIn Paris Childress: https://www.linkedin.com/in/parischildress/ 
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Why generalist marketers are important in this time of specialism - Elias interviews Nirosha Methananda

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Marketing is getting more and more complex; just look at all the tooling, data, and content options that are available to you. Each field requires its own specialist. So, why is there a need for generalists? That's what you'll learn in this episode.
In this episode, Elias has a chat with Nirosha Methananda, an experienced B2B marketing professional that has worked with martech companies like Bombora and Influ2.
Topics we discuss:
Why is there a need for generalist marketers?
What do they do?
What's the ideal profile for a generalist?
LinkedIn Nirosha Methananda: https://www.linkedin.com/in/nirosham/ 
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

How a CDP helps you to find your best customers and target those - Elias interviews Zack Wenthe, CDP Evangelist at Treasure Data

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Do you want to learn how an automotive and dietary company got to find its best customers and save on advertising costs?  Listen to this episode!
In this episode, Elias has a chat with Zack Wenthe, CDP Evangelist at Treasure Data. We talk about the advantages and disadvantages of CDPs (Customer Data Platforms) and most important: Zack shares valuable info on how to effectively use a CDP.
 
Topics we discuss:
Why use a CDP?
How to start using a CDP
Advantages and disadvantages of CDPs
Examples of use cases
When not to use a CDP
LinkedIn Zack Wenthe: https://www.linkedin.com/in/zackwenthe/ 
Website Treasure Data: https://www.treasuredata.com/ 
 
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Sales effectiveness through the roof using smart insights - Elias interviews Jamie Shanks, CEO at Pipeline Signals

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Around 35% of your CRM data is useless after 12 months. That's over a third! There are ways to solve this and that's one of the topics in this episode.
In this episode, Elias has a chat with Jamie Shanks about sales effectiveness and how sales technology and the right insights can help sales to be more effective.
Jamie is the CEO of Pipeline Signals and the author of 2 books: Spear Selling and Social Selling Mastery.
 
Topics we discuss:
The importance of correct data in your CRM
How to use sales tech to be more proactive 
How to get to the ultimate ABM list
LinkedIn Jamie: https://www.linkedin.com/in/jamestshanks/ 
Website Pipeline Signals: https://pipelinesignals.com/ 
 
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

How sales enablement will help you to reduce costs and be more productive- Elias interviews Andy Champion, GM of Highspot EMEA and ANZ

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Did you know that 71% of European sales and marketing professionals acknowledge that sales and marketing alignment is a problem in their organization?
Especially now that budget cuts are becoming more common and we might be heading toward a recession, marketers and sales leaders need to figure out how to be more productive and increase revenue at lower costs. Sales enablement might be a solution here!
In this episode, Elias has a chat about marketing and sales alignment with Andy Champion, who is the managing director at Highspot EMEA & ANZ. 
Topics we discuss:
The importance of Marketing & Sales alignment, especially now
How to realize M&S alignment
How to increase efficiency and be more productive by using sales enablement solutions
LinkedIn Andy: https://www.linkedin.com/in/andychampion/ 
Website Highspot: https://www.highspot.com/ 
 
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

The money flows out, until your customer says ’yes’! - Elias interview Jed Mole, CMO of Acxiom

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Customer-first, technology second and how do we as marketers make sure we keep putting the customer central, instead of the data?
In this episode, Elias has a chat about the emerging technologies that will have an impact on the marketing industry with Jed Mole, who is the CMO of Acxiom.
Topics we discuss:
Technology trends that will impact marketing in the next years: more human by using data.
How to keep the customer central 
Customer intelligence
The importance of having a data strategy
LinkedIn Jed: https://www.linkedin.com/in/jedmole/ 
Website Acxiom: https://www.acxiom.com/ 
 
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

The Big Shift in TV and how marketers can benefit from this - Elias interviews Tony Marlow, CMO at LG Ads

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There are a couple of big shifts going on in TV, and they are very interesting for marketers. Tony Marlow, CMO at LG Advertising Solutions explains more in this episode.
Topics we discuss:
2 Major shifts in TV: 1: Cable TV (CTV) & subscription-based content / 2: Free content supported by ads
How marketers can start using CTV as a channel
Marketing possibilities of CTV
What is ACR: Automated Content Recognition
Predictions for 2023 in the Cable TV landscape
LinkedIn Tony: https://www.linkedin.com/in/tonymarlow/ 
Website LG Ads: https://lgads.tv/ 
 
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Lead generation: Outbound or inbound? It’s all the same! - Elias interviews Ron Story Jr

Welcome to the Marketing Technology Podcast where we have in-depth conversations with industry experts to help you grow your business. Today we have Ron Story Jr., the author of the book 'The First 100 Miles' and the founder of PitchDB.
On today's show, we'll be discussing the topic of lead generation and the various strategies that businesses can use to generate leads. We'll start by talking about cold email as a lead generation tactic, exploring both the benefits and challenges of using this method.
Next, we'll delve into the topic of inbound vs outbound marketing and how these two approaches differ in terms of lead generation. We'll discuss the pros and cons of each method and help you determine which approach might be best for your business.
Finally, we'll discuss some of the major mistakes that business owners make when it comes to lead generation. From not having a clear understanding of their target market to failing to follow up on leads, we'll cover the common pitfalls to avoid in order to ensure success.
So sit back, relax, and get ready to learn from Ron Story Jr. as we dive into the world of lead generation on today's episode of the Marketing Technology Podcast.
Topic List:
Lead generation using cold email
Inbound vs outbound marketing
Major mistakes business owners make with lead generation
LinkedIn Ron: https://www.linkedin.com/in/ronstoryjr/ 
Website: https://pitchdb.com/ 
 
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Real estate marketing - it’s all about the data + bonus tip for your campaign in 2023 | Elias interviews Kurt Uhlir

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What's the secret to success in real estate marketing? Listen to this podcast to find out.
In this episode, Elias has a chat about digital marketing in real estate, with Kurt Uhlir, a globally-recognized marketer, operator, and speaker. Real estate is one of the markets that experiences rapid change in 2022 and that impacts marketing.
Topics we discuss:
The importance of data for real estate agents
The best campaigns in 2022 and what you can learn from them for your 2023 campaigns.
What does data from 50K + websites learn you as a real estate marketer?
LinkedIn Kurt: https://www.linkedin.com/in/kurtuhlir/ 
Website: https://kurtuhlir.com/ 
 
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl