The money flows out, until your customer says ’yes’! - Elias interview Jed Mole, CMO of Acxiom

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Customer-first, technology second and how do we as marketers make sure we keep putting the customer central, instead of the data?

In this episode, Elias has a chat about the emerging technologies that will have an impact on the marketing industry with Jed Mole, who is the CMO of Acxiom.

Topics we discuss:

• Technology trends that will impact marketing in the next years: more human by using data.
• How to keep the customer central 
• Customer intelligence
• The importance of having a data strategy

LinkedIn Jed: https://www.linkedin.com/in/jedmole/ 

Website Acxiom: https://www.acxiom.com/ 

 

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The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl