Tuesday Jun 27, 2023

Unlocking the Secrets of Web Copy Success: Elias Interviews John Caprani

In this episode, Elias has a chat with direct marketing consultant John Caprani. He shares tips on how to be successful in writing web copy, especially in B2B.

Topics we cover:

  • How to use proven frameworks: AIDA and PAS
  • How to touch on the emotional state of prospects, rather than sharing specs and benefits
  • Examples of companies that have successfully used these frameworks
  • Selling to people without them knowing they are in the sales process

LinkedIn John: https://www.linkedin.com/in/johncaprani 

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If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

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