Marketing Technology Podcast by Marketing Guys

Optimizing Your Website for Maximum Conversions with AI: Insights from Optimonk Co-founder, Csaba Zajdó

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys).
In this episode of the marketing technology podcast, we had the opportunity to speak with Csaba Zajdó, co-founder of Optimonk. The topic of discussion was the use of artificial intelligence (AI) for conversion optimization on websites. We explored how AI is transforming the way businesses optimize their websites, and how SMEs can benefit from AI-powered conversion optimization.
 
The discussion began by delving into the traditional method of website optimization through A/B testing. Csaba highlighted that A/B testing has been around for a while and is still a valuable tool. However, the process of A/B testing can be slow and tedious. A/B testing requires a lot of data, and businesses often do not have the resources to carry out effective A/B testing. This is where AI-powered optimization comes in handy.
 
Csaba emphasized that AI is making website optimization easier, faster, and more cost-effective for businesses. AI algorithms can process vast amounts of data in a matter of seconds and provide valuable insights that help optimize websites. Additionally, AI algorithms can personalize website content, making it more relevant to each user's unique needs and preferences. Personalization leads to higher engagement and conversion rates.
 
One of the most significant advantages of using AI for conversion optimization is the fact that it is feasible for SMEs. Historically, CRO and personalization have been reserved for big corporations with deep pockets. However, AI-powered optimization tools like Optimonk make it accessible and affordable for SMEs to leverage AI for CRO and personalization.
 
Csaba shared several real-life examples of how Optimonk's AI-powered optimization has helped SMEs boost their website's conversion rates.
Csaba emphasized that these results are only possible because of the power of AI. AI can analyze vast amounts of data and provide personalized content to each user, leading to higher engagement and conversions. This level of personalization and CRO was once only feasible for big corporations, but now it is accessible to SMEs thanks to AI-powered optimization tools.
 
In conclusion, the use of AI for conversion optimization on websites is transforming the way businesses optimize their websites. AI saves time and costs, and most importantly, makes personalization and CRO feasible for SMEs. AI algorithms can process vast amounts of data in a matter of seconds and provide valuable insights that help optimize websites.
 
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
LinkedIn Csaba: https://www.linkedin.com/in/csabazajdo/ 
Website Optimonk: https://www.optimonk.com/ai/ 
 
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Unleashing the Hidden Potential: Harnessing the Power of Customer Stories in B2B Marketing - Elias interviews Evan Huck, CEO of UserEvidence

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys).
On this episode of the Marketing Technology Podcast, host Elias has a chat with Evan Huck, the CEO of UserEvidence, about the importance of utilizing customer stories in B2B marketing. Evan’s expertise on the matter comes from his experience as a marketer and business owner. During the interview, Evan stressed the importance of crafting a customer narrative and ensuring it remains consistent across all stages of the buyer’s journey.
According to Evan, it is crucial to make customers feel like they are a part of the brand story and not just passive consumers. A powerful narrative helps create an emotional connection with customers that makes them more likely to engage with your product or service. However, creating this emotional connection requires an in-depth understanding of your target audience.
One of the major changes happening in B2B marketing today is the evolution of the buyer’s journey. As new generations come into the workforce, their habits and attitudes toward purchasing shift. This means that the strategies that were effective ten years ago might not be as relevant today. Evan advises marketers to research their target audience thoroughly to identify key patterns in their decision-making processes.
Once marketers have an idea of how their audience thinks and what motivates them, it is crucial to develop a customer story that aligns with those motivations. Evan notes that this is especially important when marketing to the new generation of buyers, as they tend to be more value-driven than previous generations.
One example of a successful B2B marketing campaign that utilized customer stories effectively is the case of Gong. 
Evan emphasizes that it’s not just enough to gather customer stories but to also craft a compelling narrative. Evan recommends identifying a customer’s pain points and demonstrating how your product or service can alleviate those concerns. A good narrative is one that tells a story of transformation, where customers can see how their lives have changed after using your product or service.
One key aspect of crafting a customer story is to make sure that it remains consistent across all stages of the buyer’s journey. Evan points out that customers need to be convinced at every stage of the funnel. Evan stresses that businesses need to have a consistent message, which means all elements of their brand storytelling need to align, including web copy, email campaigns, social media, and video content.
Another important aspect of crafting a customer story is ensuring that it is shareable. According to Evan, customers are more likely to share stories that are memorable and entertaining. To this end, Evan advises that companies focus on creating stories that resonate with their audience emotionally.
In conclusion, Evan argues that crafting a customer story is a crucial part of B2B marketing in the 21st century.
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
LinkedIn Evan: https://www.linkedin.com/in/evanhuck/ 
Website UserEvidence: https://userevidence.com/ 
 
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Unpacking the Ultimate Email List Building Strategies: Insider Tips to Boost Your Marketing Campaign - Elias interviews Alex Melone and Andrei Marin

In this episode of the Marketing Technology Podcast, Alex Melone and Andrei Marin, two of the co-founders of CodeCrew, shared their insights on email list growth and how to keep your email list healthy.
 
Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys).
 
According to Melone and Marin, email marketing is still one of the most effective ways to reach your audience and grow your business. They explained that even though there are newer marketing channels available today, email is still king when it comes to driving sales and conversions.
 
The key to success with email marketing, however, is building and maintaining a healthy email list. Melone and Marin shared some tips on how to do this effectively.
 
One of the first things they stressed was the importance of collecting high-quality leads. This means targeting the right audience and they have found a way in which brands can share their target audiences and build lists together!
Melone and Marin emphasized that quality always beats quantity when it comes to email list growth.
 
They also highlighted the importance of staying engaged with your subscribers. This means sending regular, relevant content and avoiding spammy tactics like buying email lists or sending too many promotional emails. By keeping your subscribers engaged, you can improve your open rates, click-through rates, and overall email performance.
 
Another important factor in maintaining a healthy email list is proper list hygiene. This means regularly removing inactive subscribers and cleaning up your list to avoid bounced emails and spam complaints. 
 
In terms of actually growing your email list, Melone and Marin suggested leveraging your existing channels to promote your newsletter or other email content. This might include social media, your website, or other marketing campaigns. They also suggested offering exclusive content or incentives to encourage sign-ups, such as discounts or free resources.
 
When it comes to the future of email marketing, Melone and Marin were optimistic about its continued relevance in the years ahead. They explained that as long as you're providing value to your subscribers and keeping up with best practices, email marketing will remain a powerful tool for driving growth and revenue.
 
Overall, Melone and Marin provided valuable insights for any marketer looking to improve their email list growth and email marketing strategy. By focusing on quality over quantity, staying engaged with your subscribers, and maintaining proper list hygiene, you can build a strong and effective email list that drives results for your business.
 
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
LinkedIn Alex: https://www.linkedin.com/in/alexandermelone/ 
LinkedIn Andrei: https://www.linkedin.com/in/andrei-marin-codecrew/ 
Website CodeCrew: https://codecrew.us/ 
 
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Across the Pond: Navigating the American Market for European SMEs - Elias interviews Link Brown

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys).
In this episode, Elias has a chat with Link Brown, partner at Clientsphere. Link helps Swiss companies scale their revenue 2x to 5x in the American market. 
Topics we cover:
How to grow as an SME in the US and where to start
The biggest pitfalls
How to do lead gen in the US: regional or nationwide?
Organic or paid marketing? Where to start?
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
LinkedIn Link: https://www.linkedin.com/in/thelinkbrown/ 
Website: https://www.thelinkbrown.com/ 
 
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

The Art and Science of Personalization in Marketing: Navigating the Future Landscape - Elias interviews Rasmus Houlind

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys).
In this episode, Elias has a chat with Rasmus Houlind. He's an author, keynote speaker, and Chief Experience Officer at Agillic. He wrote the book 'Hello $FirstName', from which you can download an abstract here.
Topics we cover:
Different forms of personalization
AI and personalization
The tools and stack for personalization
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
LinkedIn Rasmus: https://www.linkedin.com/in/houlind/ 
Website Agillic: https://agillic.com/ 
 
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

The Future of Retail: Harnessing the Power of In-Store Digital Media - Elias interviews Paul Brenner (Vibenomics)

"In-Store Digital Signage: The Key to Captivating Customers"
 
Digital signage is one of the most effective ways to catch customers' attention in a physical store. Whether it's displaying eye-catching visuals or providing interactive product information, digital signage can enhance the overall shopping experience and increase sales. We speak with Paul to explore the latest trends and best practices for creating compelling digital signage content.
 
"Analytics: Measuring Success with In-Store Digital Media"
 
The beauty of in-store digital media is that it provides valuable data insights into how shoppers are interacting with your store. We speak with Paul to explore the metrics that matter when it comes to in-store digital media and discuss how retailers can use this data to make more informed decisions and optimize their strategies.
 
Conclusion:
 
As we've seen in this episode, in-store digital media has the power to transform the retail industry. From enhancing the shopping experience to providing valuable insights into shopper behavior, retailers who are able to successfully leverage digital media will undoubtedly be the ones who succeed in the future. So if you're a retailer looking to stay ahead of the curve, don't miss out on this powerful trend!
 
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
LinkedIn Liam: https://www.linkedin.com/in/pabrenner/ 
Website Vibenomics: https://www.vibenomics.com/ 
 
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Maximizing Your Shopping Potential: Unleashing the Power of Google Shopping! - Elias interviews Liam Patterson of Bidnamic

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys).
In this episode, Elias has a chat with Bidnamic's CEO, Liam Patterson. He's an expert on Google Shopping and we discuss the following topics:
What are the best practices for optimizing product data feeds to improve Google Shopping performance?
What bidding strategies and budget allocation methods work best for Google Shopping campaigns?
How do I track and measure the effectiveness of my Google Shopping campaigns to analyze ROI and make data-driven decisions?
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
LinkedIn Liam: https://www.linkedin.com/in/liam-patterson/ 
Website Bidnamic: https://www.bidnamic.com/ 
 
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Fintech Fastlane: Accelerate Your Digital Marketing Strategies! - Elias interviews Ryan Sonnenberg of SavvyMoney

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
 
In today's episode, we have the privilege of having Ryan Sonnenberg, Director of Marketing at SavvyMoney, with us. In this podcast episode, Ryan will be discussing why fintech is special for marketers, which channels work best for fintech marketers, the changed buyer journey, and the tools that WebSavvy uses in their martech stack.
 
Ryan Sonnenberg, a leader in fintech marketing, begins by sharing his insight on why fintech is special for marketers. According to Ryan, fintech is unique because it touches people's everyday lives in ways that no other technology does. Money is an emotional topic for most people, and therefore, the opportunity to make a significant impact on people's lives is very high.
 
When asked which channels work best for fintech marketers, Ryan emphasized that data-driven decisions should drive every marketing channel decision. However, email and paid media (especially LinkedIn ads) have always been high performers for fintech marketers. Fintech companies are heavily regulated, so it's essential to ensure that all communication with customers is compliant with regulations. .
 
The buyer's journey has undergone significant changes in the past years. Ryan shares that it's now essential to take a customer-centric approach to create an enjoyable and smooth journey. People are now seeking human connections when it comes to their finances. This need to personalize the journey has forced many fintech companies to pivot to a more people-centric model, which has been essential for attracting and retaining customers.
 
Ryan shares that SavvyMoney uses an integrated tech stack to achieve maximum ROI. SavvyMoney's martech stack is centered around its SalesForce.com platform which helps in understanding customers better. Their stack also includes Salesforce, website analytics, email automation, and CRM systems, to mention a few. SavvyMoney's stack is geared towards the best user experience, from acquiring customers to converting them to loyal clients.
 
We hope you found value in today's podcast and gained some insight into the world of fintech marketing. Till next time, happy marketing!
 
LinkedIn Ryan: https://www.linkedin.com/in/ryantsonnenberg/ 
Website SavvyMoney: https://www.savvymoney.com/ 
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

The Art of Pricing in Marketing - Interview with Dan Balcauski

Are you struggling with setting the right prices for your IT or SaaS products? Then this episode of the Marketing Technology Podcast is perfect for you! Elias Crum interviews Dan Balcauski, the Founder of Product Tranquility, who shares his insights on pricing as a powerful marketing instrument.
 
Dan explains the services model (SVCS), a comprehensive pricing framework that helps marketers set the right prices for their products. He also delves into the factors that influence pricing, including inflation and price elasticity.
 
The episode also touches on the Porter 5 forces model, which Dan believes can be applied to pricing strategies as well. Whether you're a marketer or an entrepreneur, you won't want to miss this enlightening conversation on pricing and its impact on marketing success. Tune in to the Marketing Technology Podcast now!
 
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
 
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Unlocking the Secrets of Web Copy Success: Elias Interviews John Caprani

In this episode, Elias has a chat with direct marketing consultant John Caprani. He shares tips on how to be successful in writing web copy, especially in B2B.
Topics we cover:
How to use proven frameworks: AIDA and PAS
How to touch on the emotional state of prospects, rather than sharing specs and benefits
Examples of companies that have successfully used these frameworks
Selling to people without them knowing they are in the sales process
LinkedIn John: https://www.linkedin.com/in/johncaprani 
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl