Marketing Technology Podcast by Marketing Guys
The Marketing Technology Podcast is a weekly podcast on marketing technology. We have interviews with software vendors and users like CMO‘s.Host Elias Crum (CEO of marketingguys.com) also discusses artificial intelligence, buyer persona’s, customer journeys, customer experiences, and more martech stacking & hacking. Podcasts are in English.
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Episodes
Thursday Nov 26, 2020
Thursday Nov 26, 2020
B2B Marketers really miss live events. It is a great bottom-of-the-funnel way of interacting with prospects and, so far online events have not been able to replace this. So, what's the future of live events?
In this episode, Elias has a chat with Alon Alroy, who is the Co-Founder of Bizzabo, a platform for in-person, hybrid, and virtual events. Alon explains how he thinks the market will evolve and shares valuable insights on his learnings from this year.
We discuss the following:
The differences in Top, Middle and Bottom-of-Funnel events
Tips on successful hybrid events
How to organize hybrid events
How to promote events in a meaningful and successful way
Unfortunately, our sound quality is poorer than you're used to on our pod. We had some issues in our studio. Our apologies for this, we'll make sure to do better next time!
LinkedIn Alon Alroy: https://www.linkedin.com/in/alonalroy/
Website Bizzabo: https://www.bizzabo.com/
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl
Thursday Nov 19, 2020
Thursday Nov 19, 2020
2021 is around the corner. This year has gone so fast! Time to start looking at some trends for next year. A year that will be great from a martech perspective!
In this episode, Elias has a chat with Dan McGaw, the founder, and CEO at McGaw.io, an american martech consultancy from Orlando, Florida. Dan is an authority on martech stacking and servers clients worldwide in their marketing technology efforts. He's also the author of the book 'Build cool sh*t': a blueprint to creating a marketing technology stack.
We discuss the following trends:
Personalization: you don't have to be Amazon to be successful in personalization;
Sales technology: marketing and sales merge more and more together and technology both forces and helps in this;
Integrating your martech stack: most marketers have their technology in place. Now it's time to integrate!
LinkedIn Dan McGaw: https://www.linkedin.com/in/danielmcgaw/
Website McGaw.io: https://mcgaw.io/
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl
Monday Nov 09, 2020
Monday Nov 09, 2020
People remember stories, they don't remember facts or figures about your company or products. That's in essence why having a compelling brand story is so important. During this episode, Elias and Mark have a chat with Arjun Sen, President at ZenMango, and former CMO at Papa John's Pizza. Arjun shares his insights and gives tips on how to effectively define a brand story.
We discuss the following things:
The importance of having a brand story
How to create a brand story
How to create a culture of storytelling
Examples of brand stories
Branding and technology
LinkedIn Arjun Sen: https://www.linkedin.com/in/zenmangoarjunsen/
Website ZenMango: https://www.zenmango.com/
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl
Monday Nov 02, 2020
Monday Nov 02, 2020
In this episode, Elias has a chat with Pierre Vanderfeesten, a fellow Dutchman that co-founded a conversational platform for marketers: Brollo. During the interview, Pierre explains why he and his co-founders decided to found the platform in The Netherlands.
We discuss the following topics:
Why a new platform for marketers
Topics that are discussed on the platform
Why starting in The Netherlands and what makes a local approach different
Possible expansion to other countries
LinkedIn Pierre: https://www.linkedin.com/in/pierrevanderfeesten-account-based-marketing/
Website Brollo: https://brollo.nl/
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl
Friday Oct 30, 2020
Friday Oct 30, 2020
Starting in 2022, the use of 3rd party cookies will be no longer supported by Google Chrome. During this episode, Elias has a chat with Kerel Cooper about how to prepare for this new era. The change is going to be big, similar to when GDPR was introduced back in 2018 for email marketers. Luckily there are ways to prepare yourself!
We discuss the following topics:
What does the 3rd party cookie abandonment by Google Chrome mean to marketers?
4 Tips on how to prepare for and adapt to the new era
Which sales technologies are being used by the LiveIntent team (Outreach, Highspot and others)
How LiveIntent does lead generation
LinkedIn Kerel: https://www.linkedin.com/in/kerelcooper/
Website LiveIntent: https://www.liveintent.com/
The Minority Report Podcast: https://www.minorityreportpodcast.com/
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl
Wednesday Oct 21, 2020
Wednesday Oct 21, 2020
The holiday season is coming and online marketers, e-commerce shop-owners and entrepreneurs are ramping up their marketing! During this episode, Elias has a 25-minute chat with Saksham Sharda about the use of interactive content (like quizzes, polls, and recommendations) during this holiday season, which is going to be different from last year as brick-and-mortar shops will probably not have crowded Black Friday and Christmas shopping days because of the pandemic.
We discuss the following topics:
How interactive content can be used in both B2B and B2C during this holiday season
How to create interactive content without coding skills
Use interactive content for segmentation and personalization
Measure success when using interactive content
Saksham shared a link for you as a listener to get an extended free trial (30 days) and discount should you want to continue afterwards: https://outgrow.co/mkg
LinkedIn Shaksam: https://www.linkedin.com/in/saksham-sharda-outgrowco/
Website Outgrow: https://outgrow.co/
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl
Monday Oct 19, 2020
Monday Oct 19, 2020
During this episode, Elias has a 30-minute chat with Chris Dickey. Chris is the founder and CEO of Visably, a software solution that helps you manage your search engine visibility as a brand. that's different from doing SEO and SEM!
We discuss the following topics:
Search visibility vs SEO and SEM
How to improve your brand visibility in search
Measure search visibility success
The use of keywords in a strategical way
Try out Visably yourself for free (it's in Beta).
LinkedIn Chris: https://www.linkedin.com/in/chris-dickey-6619b712/
Website Visably: https://visably.com/
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl
Tuesday Oct 13, 2020
Tuesday Oct 13, 2020
During this episode, Elias has a chat with Vince de Benedetto. He is an authority on using chatbots and conversational marketing. Specifically, we discuss the use of Facebook Messenger on your website as a chatbot solution
We discuss the following topics:
Privacy concerns
A 30-minute setup
How to start today
Integrations into other tools
How to get a 3 times higher return than abandoned carts emails
Vince mentioned Manychat as a possible solution.
LinkedIn Vince: https://www.linkedin.com/in/vincedebenedetto/
Website Automated Dreams: https://www.automateddreams.com/
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl
Monday Oct 05, 2020
Monday Oct 05, 2020
During this episode, Elias has a chat with Greg Sterling. He has a huge background in location-based marketing and geo-targeting. He shares his experience and we discuss the possibilities. Questions like, how can location data be used in a meaningful way by marketers?
We discuss the following topics:
What location data is and how it can be used
Location and geo-data as a replacement for cookies?
Examples of geo-targeting campaigns
Privacy and location data
LinkedIn Greg: https://www.linkedin.com/in/gregsterling/
Website Uberall: https://uberall.com/
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl
Monday Sep 28, 2020
Monday Sep 28, 2020
Whether you're a pop and mom shop, an SME business or corporate enterprise, email marketing is probably a marketing channel that you are using! Which software works best for you and how do you select the right tool?
During this episode, Elias has a chat with Jordie van Rijn. He's an authority on email marketing and specifically on vendor selection. Jordie is the founder of EmailMonday and EmailVendorSelection.com. Both websites contain lots of information on how to select the right Email Service Provider (ESP) and how to be best in email marketing.
We discuss the following topics:
How to select the right email service provider
Criteria to use when selecting an ESP
Potential pitfalls to avoid in vendor selection
The differences between email marketing and marketing automation
During the interview Jordie mentions some URLs:
Subscribe to Jordie's newsletter.
Everything about AMP for email
Small senders ESP comparison with pricing table
Alternatives to MailChimp, compared to it.
A lot of handy email marketing testing and optimization tools
Email marketing ROI calculator
LinkedIn Jordie: https://www.linkedin.com/in/jvrijn/
Website EmailMonday: http://www.emailmonday.com/
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl