Friday Oct 30, 2020

4 Tips on how to move away from 3rd party cookies before it's too late - Kerel Cooper, SVP Global Marketing @ LiveIntent

Starting in 2022, the use of 3rd party cookies will be no longer supported by Google Chrome. During this episode, Elias has a chat with Kerel Cooper about how to prepare for this new era. The change is going to be big, similar to when GDPR was introduced back in 2018 for email marketers. Luckily there are ways to prepare yourself!

We discuss the following topics:

  1. What does the 3rd party cookie abandonment by Google Chrome mean to marketers?
  2. 4 Tips on how to prepare for and adapt to the new era
  3. Which sales technologies are being used by the LiveIntent team (Outreach, Highspot and others)
  4. How LiveIntent does lead generation


LinkedIn Kerel: 

Website LiveIntent: 

The Minority Report Podcast: 

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