Marketing Technology Podcast by Marketing Guys

Revenue operations: from lead to ledger - Eric Chan, head of partnerships @ Chargebee

According to Eric Chan, marketing should actually be called 'Revenue Operations'. That gets marketers to think about revenue that is being brought in and also growth. Eric is the head of partnerships at Chargebee, according to G2, Chargebee is among the top 10 Subscription Billing & Management tools.
During the chat we discuss the following topics:
How to retain revenue
Get full ROI insights into your marketing spend
What happens after the sale?
G2 as a marketing channel
LinkedIn Eric Chan: https://www.linkedin.com/in/cirechan/ 
Website Chargebee: https://www.chargebee.com/company/ 
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

How to adjust your Facebook Ads for the coming Apple iOS 14 update - Bob Regnerus, author of The Ultimate Guide to Facebook Advertising

Apple announced its iOS 14.5 update (available as a beta for now), which includes a lot of updates, including privacy tracking limitations for app builders. This has a big impact on in-app advertising, like Facebook Ads. When you're running Facebook Ads, you need to adjust your campaigns!
This is a topic we discuss with a Facebook Ads veteran: Bob Regnarus. Coach Bob Regnerus is the Co-Founder of Feedstories, a digital marketing expert, and author of five books, including the 4th Edition of the Ultimate Guide to Facebook Advertising (Entrepreneur Press).
Bob shares his practical tips and tricks with host Elias Crum (CEO at Marketing Guys) and we discuss the following topics:
What is the iOS14 change all about?
What Facebook Ad categories are affected by the update?
How to adjust your Facebook Ads for iOS14
Strategies to be more successful with Facebook Ads
LinkedIn Bob Regenerus: https://www.linkedin.com/in/bobregnerus/ 
Website Ultimate Facebook: https://ultimatefb.com/
Personal website Bob: https://www.bobregnerus.com/  
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Trends in B2B marketing technology in 2021 - Alex Price, Founder 93Digital and FINITE

In this episode, we discuss the trends that Alex Price identified in the research that he has done with his company 93X. Besides being the owner of a UK-based agency, he is also the founder of the FINITE community, a platform specifically for B2B marketers worldwide.
Alex has a load of experience in the B2B marketing-field and explains some differences to B2C and explains why marketers should join FINITE.
Things we discuss and were mentioned in the research:
Trends in martech
The growing role of data
The changing role of marketers and a look into the future
Trends in outsourcing
A link to the mentioned report: https://93x.agency/b2b-technology-marketing-trends-in-2021/
LinkedIn Alex Price: https://www.linkedin.com/in/alxprce/ 
Website FINITE Community for B2B marketers: https://finite.community/ 
Website 93Digital: https://93digital.co.uk/ 
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Digital marketing for start-ups: where to put your marketing dollar? - Kevin Urrutia, Founder @ Voy Media

When you're starting a company, specifically in the e-commerce space, competition is fierce and there are only two ways of competing with the big brands: either you're cheaper or you're different. These strategies were already identified years ago by Porter in his Generic Competitive Strategies. So, given these strategies, how do companies distinguish themselves from the rest and how is your marketing dollar spent best? In this episode, we have an interview with Kevin Urrutia, the founder of Voy Media (New York City).
Kevin shares his insights with host Elias Crum (CEO at Marketing Guys) and we discuss the following topics:
How to differentiate yourself as a company
Using the right channels online as a start-up
Difference between Facebook Ads and Google Ads
SEO for start-ups
Real-life start-up marketing examples
LinkedIn Kevin Urrutia: https://www.linkedin.com/in/urrutia/ 
Website Voy Media: https://voymedia.com/ 
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Link building in 2021: Tips & Tricks - Dennis Akkerman, CEO @ Seeders

In this episode, we'll take a deep dive into link building with Dennis Akkerman. He's the CEO and owner of link building agency Seeders (Zwolle, The Netherlands) and shares his insights with host Elias Crum (CEO at Marketing Guys).
Things we discuss:
SEO and link building
Link building tips & tricks
Tools used for link building
International link building
Examples of effective link building methods
LinkedIn Dennis Akkerman: https://www.linkedin.com/in/dennis-akkerman-b4008591/ 
Website Seeders: https://seeders.nl/ 
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

“CMO’s should own product innovation in 2021” – Pat Sheridan, Managing Partner @ Modus Create

CMO’s and their teams use a lot of marketing technology tools that all produce tons of data. Data which can (and should) be used for product innovation, according to Pat Sheridan, at Modus Create. Modus helps businesses prepare for the digital future.
Things we discuss:
Use real-time data and insights for product innovation and ideas
Practical examples, including Barclays Card
How to organize your marketing team to get to most out of your data
How to experiment with and test digital ideas: the promotion lifecycle
LinkedIn Pat Sheridan: https://www.linkedin.com/in/patsheridan/
Website Modus Create: https://moduscreate.com/  
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Revenue Marketing Series (9 of 9): How to create fans that love you - Jorge Labadie, Strategy Director @ 37°Celsius Brand Consultancy

Stop wasting your marketing budget and start investing in real prospects. Listen to 9 podcasts about how to attract the right leads, how to qualify them, and say no to misfits. Learn about staying on top of mind with the right leads and how to close deals faster.
As a bonus, we have a toolkit that every B2B marketeer needs and we host an expert session to help you be the best B2B revenue marketer! Sign up for the full series here: https://marketingguys.com/revenue-marketing-series/
Episode 9:
We all know brands that people love: Tesla, Apple, and Starbucks are often mentioned when asked for examples of excellent branding. But how do these companies achieve this and why are they loved so much by customers? Also, these are examples from the B2C world, what can B2B companies do to achieve the same (if even possible)? In this episode, Elias has a chat with Jorge Labadie. He's the owner and strategy director at 37°Celsius Brand Consultancy, based out of Amsterdam, The Netherlands.
Jorge takes us on a branding journey and talks about the following topics:
What is brand love? And does it even exist?
How to build brand love
How to measure for results when investing in branding
What does brand love bring you as a company and why you should invest in it
LinkedIn Jorge: https://www.linkedin.com/in/jorgelabadie/ 
Website 37°Celsius: https://37celsius.nl/ 
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl
 

Revenue Marketing Series (8 of 9): How to onboard customers like a pro - Mark van Horik, Martech Consultant @ Marketing Guys

Stop wasting your marketing budget and start investing in real prospects. Listen to 9 podcasts about how to attract the right leads, how to qualify them, and say no to misfits. Learn about staying on top of mind with the right leads and how to close deals faster.
As a bonus, we have a toolkit that every B2B marketeer needs and we host an expert session to help you be the best B2B revenue marketer! Sign up for the full series here: https://marketingguys.com/revenue-marketing-series/
Episode 8:
Once a customer has been convinced and made the choice to start using your product or service, a very important next step is about to take place: you need to wow them and onboard them like a pro! Why? That's what Mark is explaining in this podcast.
Mark talks us through these topics:
What do we mean by onboarding?
Why is onboarding so important?
Onboarding tactics
Benefits of onboarding to your customer
Customer onboarding best practices according to Hubspot
Useful customer onboarding tips
The link to the sample Hubspot onboarding plan can be found here:
https://offers.hubspot.com/marketing-hub-onboarding-plan
 
LinkedIn Mark: https://www.linkedin.com/in/markvanhorik/
Website Marketing Guys: https://marketingguys.com/services/marketing-automation/ 
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Revenue Marketing Series (7 of 9): How to close deals faster - Elias Crum, CEO/Founder @ Marketing Guys

Stop wasting your marketing budget and start investing in real prospects. Listen to 9 podcasts about how to attract the right leads, how to qualify them, and say no to misfits. Learn about staying on top of mind with the right leads and how to close deals faster.
As a bonus, we have a toolkit that every B2B marketeer needs and we host an expert session to help you be the best B2B revenue marketer! Sign up for the full series here: https://marketingguys.com/revenue-marketing-series/
Episode 7:
In B2B the Revenue Team (Marketing & Sales) focuses on getting more leads and close more business. One of the items that keep coming back in every sales organization is the question of how to close deals faster. Possibly before the end of the quarter :)
In this episode, Elias shares some valuable tips on this topic based on his 20+ years of experience in B2B Sales. Topics he highlights include:
How to qualify leads in an early stage
How to focus on the bottom of the funnel leads
The importance of the BANT principle
How to use video in deal-closing
Techniques to use while speaking to prospects in order to close faster
How to eliminate improper arguments used by prospects
How to create scarcity and urgency
How to avoid giving a discount to close a deal faster
LinkedIn Elias Crum: https://www.linkedin.com/in/eliascrum/ 
Website Marketing Guys: https://marketingguys.com/ 
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl
 
 

Revenue Marketing Series (6 of 9): Sales & Marketing Alignment - David Greenberg, CMO @ Act-On Software

Stop wasting your marketing budget and start investing in real prospects. Listen to 9 podcasts about how to attract the right leads, how to qualify them, and say no to misfits. Learn about staying on top of mind with the right leads and how to close deals faster.
As a bonus, we have a toolkit that every B2B marketeer needs and we host an expert session to help you be the best B2B revenue marketer! Sign up for the full series here: https://marketingguys.com/revenue-marketing-series/
Episode 6:
In this episode, Elias has a chat with David Greenberg, he's the Chief Marketing Officer at Act-On Software. Act-On is a leading marketing automation software platform and David shares his knowledge on Sales and Marketing Alignment, based on his experience within Act-On.
We discuss a lot of topics, amongst them:
How to organize business processes around Sales & Marketing Alignment
The technology stack, needed to align Marketing & Sales
Marketing & sales alignment in practice
The importance of (re-) nurturing leads and lead scoring
LinkedIn David Greenberg: https://www.linkedin.com/in/davidgreenberg2/ 
Website Act-On Software: https://act-on.com/ 
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl