The Marketing Technology Podcast is a weekly podcast on marketing technology. We have interviews with software vendors and users like CMO‘s.Hosts Elias Crum and Mark van Horik (both from marketingguys.com) also discuss artificial intelligence, buyer persona’s, customer journeys, customer experiences, and more martech stacking & hacking. Podcasts are in English or Dutch.
Episodes
Wednesday Apr 28, 2021
Wednesday Apr 28, 2021
According to Eric Chan, marketing should actually be called 'Revenue Operations'. That gets marketers to think about revenue that is being brought in and also growth. Eric is the head of partnerships at Chargebee, according to G2, Chargebee is among the top 10 Subscription Billing & Management tools.
During the chat we discuss the following topics:
- How to retain revenue
- Get full ROI insights into your marketing spend
- What happens after the sale?
- G2 as a marketing channel
LinkedIn Eric Chan: https://www.linkedin.com/in/cirechan/
Website Chargebee: https://www.chargebee.com/company/
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl
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