Marketing Technology Podcast by Marketing Guys
The Marketing Technology Podcast is a weekly podcast on marketing technology. We have interviews with software vendors and users like CMO‘s.Host Elias Crum (CEO of marketingguys.com) also discusses artificial intelligence, buyer persona’s, customer journeys, customer experiences, and more martech stacking & hacking. Podcasts are in English.
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Episodes
Tuesday Feb 22, 2022
Tuesday Feb 22, 2022
How do brands like Monday.com, RobinHood, and ActiveCampaign organize their content publishing? They literally publish hundreds of pieces of content on a monthly basis which has led to amazing results.
In this episode, Elias has a chat with James Scherer, who is the VP of Growth at Codeless, a global content production company.
Topics we discuss:
How to build a content marketing machine
Tools that are useful in this process
Tips to create great content
When to expect results
LinkedIn James Scherer: https://www.linkedin.com/in/james-scherer-94709830/
Website Codeless : https://codeless.io/
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl
Tuesday Feb 15, 2022
Tuesday Feb 15, 2022
In this episode, Elias has a chat with Derek Osgood, founder of Ignition, a Go-to-Market software solution for product marketers.
A lot of product marketers and managers are constantly reinventing the wheel when introducing new products or services. they use a variety of tools and lack a process. Derek explains how software can help product marketers to improve this.
Topics we discuss:
What common mistakes do product marketers make?
How can software and software templates help?
The results of using GTM software
LinkedIn Derek Osgood: https://www.linkedin.com/in/derekosgood3/
Website Ignition: https://www.haveignition.com/
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl
Tuesday Feb 08, 2022
Tuesday Feb 08, 2022
In this episode, Elias has a chat with Sean Rosensteel, the founder of Savvy Pro Web, websites that just work.
Companies that select a website vendor, often make very costly mistakes. Sean shares 3 of those in this podcast. He also talks about the StoryBrand framework that he uses.
Topics we discuss:
What should a good website tell to customers?
What happens when your vendor says 'yes' to everything
How to think in terms of ROI when building a new website
LinkedIn Sean Rosensteel: https://www.linkedin.com/in/seanrosensteel/
Website Savvy Pro Web and download of the entire list of mistakes: https://www.savvyproweb.com/10-costly-mistakes-entrepreneurs-make-when-hiring-website-vendors
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl
Tuesday Feb 01, 2022
Tuesday Feb 01, 2022
Owning a restaurant does not only mean you need to deliver high-quality food with passion, it also requires you to do great marketing. And, nowadays, that means you need to have some marketing technology in place as well!
In this episode, Elias has a chat with David "Rev" Ciancio, who owns a restaurant himself in New York City and is a consultant to a lot of restaurants. He gives a lot of hands-on advice and tips for restaurant owners today.
Topics we discuss:
The best martech stack for restaurant owners (7 technologies)
The customer journey of restaurant guests
Marketing channels for restaurants
LinkedIn Rev Ciancio: https://www.linkedin.com/in/revciancio/
Website Branded Strategic Hospitality: https://brandedstrategic.com/
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl
Tuesday Jan 25, 2022
Tuesday Jan 25, 2022
In this episode, Elias has a chat with Tyler Kemp, the founder of Intentflow, an AI-powered content data supplier.
There is a lot of fuzz about the use of intent data. Some marketers have good experiences, others have mixed experiences. Time to have a discussion on the topic and discuss the possibilities and ROI.
We talk about the use of intent data. Topics we discuss:
Differences between contact and organization based intent data
Use of 3rd party cookies
How to reduce costs of advertising by using intent data
The right way to use intent data
LinkedIn Tyler Kemp: https://www.linkedin.com/in/tjkemp/
Website Intenflow: https://www.intentflow.com/
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl
Tuesday Jan 18, 2022
Tuesday Jan 18, 2022
Software companies that sell their solutions on a SaaS-basis (software-as-a-service) heavily rely on happy customers. If customers are dissatisfied or feel they don't use the software enough, they can cancel their subscriptions easily. One of the key factors for happy SaaS customers is a successful onboarding plan.
In this episode, Elias has a chat with Kris Mendoza, sr. director of support & services at Act-On Software. Act-On is a best-of-breed marketing automation solution that integrates easily with the rest of your Martech Stack (like CRM, dashboards, CDPs and webinar software). Kris explains how onboarding at Act-On works.
Topics we discuss:
Why onboarding new SaaS customers is so important
Best practices in onboarding
Mistakes to avoid when onboarding new customers
How to measure for success when investing in onboarding
LinkedIn Kris Mendoza: https://www.linkedin.com/in/kris-mendoza/
Website Act-On Software: https://act-on.com/
The Act-On Support community: https://connect.act-on.com/hc/en-us
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl
Tuesday Jan 11, 2022
Tuesday Jan 11, 2022
Brand marketing is often overlooked by marketers that work at start-ups as the focus usually is lead generation. According to Igor Fedenkoff this is a missed opportunity. As successful examples, he mentions Monday.com and the Dollar Shave Club.
In this episode, Elias has a chat with Igor. He's the CEO and co-founder of Brybe, the marketplace for freelancers and influencers. Brybe has recently won in the Google Accelerator Growth Program.
Topics we discuss:
Branding vs. lead generation
Successful channels to use for branding as a start-up
How to budget for branding
LinkedIn Igor Fedenkoff: https://www.linkedin.com/in/igorfedenkoff/
Website Brybe: https://brybe.com/
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl
Tuesday Jan 04, 2022
Tuesday Jan 04, 2022
Start-up marketing can be challenging for marketers. But it also comes with great opportunities, when focusing on the right KPIs, using the right channels, and having your well-coordinated marketing team in place.
In this episode, Elias has an interview with Tim Partasevitch, the chief growth officer at Smart IT, a custom software development company with clients all over the world.
Topics we cover:
The ideal marketing team for start-ups
How to set goals for 2022 in marketing
Which channels to use in 2022 as a start-up in software
LinkedIn Tim Partasevitch: https://www.linkedin.com/in/tim-partasevitch/
Website Smart IT: https://smart-it.io/
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl
Tuesday Dec 28, 2021
Tuesday Dec 28, 2021
Marketing Guys has just released the B2B marketing benchmark 2021/2022. in this podcast, Mark and Elias discuss the trends for 2022 that we identified from that benchmark.
The 5 trends we discuss:
Recruitment marketing get a more prominent role
Data-driven marketing and why it still did not get the attention it should have
Integration of marketing technology
Focus on data integrity
Revenue marketing becomes the standard
LinkedIn Elias: https://www.linkedin.com/in/eliascrum
LinkedIn Mark: https://www.linkedin.com/in/markvanhorik/
Website Marketing Guys: https://marketingguys.com/services/marketing-automation/
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl
Tuesday Dec 21, 2021
Tuesday Dec 21, 2021
Lots of companies have played around with conversational chatbots this year. Many marketers have found out that successfully using chatbots is not as easy as it may have seemed at the beginning. In this podcast, we discuss how to use conversational AI in an integrated way.
In this episode, Elias has a chat with Nate Joens, who is the co-founder and head of innovation at Structurely, a conversational AI solution.
Topics we discuss:
What is conversational AI?
How does it help sales and marketing?
Live chat vs. Chatbots vs. Forms
Integration of conversational into you MarTech Stack
LinkedIn Nat Joens: https://www.linkedin.com/in/nathanjoens/
Website Structurely: https://www.structurely.com/
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl