Marketing Technology Podcast by Marketing Guys

How to use inmarket intent customer data and reduce CAC by 70% - Tyler Kemp, founder of Intentflow

January 25, 2022

In this episode, Elias has a chat with Tyler Kemp, the founder of Intentflow, an AI-powered content data supplier.

There is a lot of fuzz about the use of intent data. Some marketers have good experiences, others have mixed experiences. Time to have a discussion on the topic and discuss the possibilities and ROI. 

We talk about the use of intent data. Topics we discuss:

  • Differences between contact and organization based intent data
  • Use of 3rd party cookies
  • How to reduce costs of advertising by using intent data
  • The right way to use intent data

LinkedIn Tyler Kemp: 

Website Intenflow: 

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