In this episode, Elias has a chat with Tyler Kemp, the founder of Intentflow, an AI-powered content data supplier.
There is a lot of fuzz about the use of intent data. Some marketers have good experiences, others have mixed experiences. Time to have a discussion on the topic and discuss the possibilities and ROI.
We talk about the use of intent data. Topics we discuss:
- Differences between contact and organization based intent data
- Use of 3rd party cookies
- How to reduce costs of advertising by using intent data
- The right way to use intent data
LinkedIn Tyler Kemp: https://www.linkedin.com/in/tjkemp/
Website Intenflow: https://www.intentflow.com/
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