5 B2B marketing trends for 2022 - Elias Crum & Mark van Horik, Marketing Guys

Marketing Guys has just released the B2B marketing benchmark 2021/2022. in this podcast, Mark and Elias discuss the trends for 2022 that we identified from that benchmark.

The 5 trends we discuss:

• Recruitment marketing get a more prominent role
• Data-driven marketing and why it still did not get the attention it should have
• Integration of marketing technology
• Focus on data integrity
• Revenue marketing becomes the standard

LinkedIn Elias: https://www.linkedin.com/in/eliascrum 

LinkedIn Mark: https://www.linkedin.com/in/markvanhorik/

Website Marketing Guys: https://marketingguys.com/services/marketing-automation/ 

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl