Marketing Technology Podcast by Marketing Guys
The Marketing Technology Podcast is a weekly podcast on marketing technology. We have interviews with software vendors and users like CMO‘s.Host Elias Crum (CEO of marketingguys.com) also discusses artificial intelligence, buyer persona’s, customer journeys, customer experiences, and more martech stacking & hacking. Podcasts are in English.
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Episodes
Thursday Jul 07, 2022
Thursday Jul 07, 2022
This is a special and cool episode. We launched Club Martech this month. As a marketer, you can join the club for free at: http://clubmartech.com/
Topics we discuss:
What is Club Martech?
Why should you join?
What's in it for you?
How to join (for free)
LinkedIn Elias: https://www.linkedin.com/in/eliascrum
LinkedIn Mark: https://www.linkedin.com/in/markvanhorik/
LinkedIn Marten: https://www.linkedin.com/in/hoekstramarten/
Website: http://clubmartech.com/
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl
Tuesday Jul 05, 2022
Tuesday Jul 05, 2022
In this episode, Elias has a chat with Luke Charlton, AKA The Aussie Hermit. He has helped lots of businesses to grow.
Topics we discuss:
How to build your email list successfully
Which lead magnets actually work?
How to get people to subscribe by advertising
What are acceptable costs per lead?
LinkedIn Luke Charlton: https://www.linkedin.com/in/lukecharlton/
Website and podcast Luke Charlton:: https://lukecharlton.com/
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl
Tuesday Jun 28, 2022
Tuesday Jun 28, 2022
Marketing agencies typically have margins of around 10%. A lot of agency owners struggle to profitably scale their business.
In this episode, Elias has a chat with Itamar Shafir, CEO, and founder of Umbrella.
Topics we discuss:
What services to offer and which not
Inhouse vs. outsourcing
How to productize services
How to build a recurring revenue stream and profitable retainers
LinkedIn Itamar Shafir: https://www.linkedin.com/in/itamarshafir/
Website Umbrella: hhttps://www.umbrellaus.com/
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl
Tuesday Jun 21, 2022
Tuesday Jun 21, 2022
Attribution, whether first- or last-touch, or even multi-touch, often remains a very theoretical model. In this episode we're changing that; you'll get practical tips on how to build your attribution model as a B2B marketer.
In this episode, Elias has a chat with Bonnie Crater, the CEO of Full Circle Insights, a software company that gives marketers insights into attribution and funnel metrics. Natively integrated into SalesForce.
Topics we discuss:
Tips on how to build your reliable attribution model
Metrics that matter for attribution
How to use an attribution model in practice
LinkedIn Bonnie Crater: https://www.linkedin.com/in/bonniecrater/
Website Full Circle Insights: https://fullcircleinsights.com/
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl
Tuesday Jun 14, 2022
Tuesday Jun 14, 2022
In this episode, Elias has a chat with Aleksandra Korczynska the CMO of GetResponse, an email, and marketing automation provider. Aleksandra shares trends that they have found in their benchmark (which can be found here).
The 5 trends we discuss:
Personalization
Automation and AI
Saying goodbye to open rates
Mobile Accessibility
Interactive emails
LinkedIn profile Aleksandra Korczynska
GetResponse's Website (including the mentioned discount)
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl
Tuesday Jun 07, 2022
Tuesday Jun 07, 2022
In this episode, Elias has a chat with Yannick Veys, one of the co-founders and CMO of Hypefury, a Twitter growth tool.
Topics we discuss:
Tips on how to be successful on Twitter
How to leverage your social media following and turn them into newsletter subscribers
Examples of campaigns
LinkedIn Yannick Veys: https://www.linkedin.com/in/yannickveys/
Website Hypefury: https://hypefury.com/
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl
Tuesday May 31, 2022
Tuesday May 31, 2022
In this fast-changing world, marketers need to act swiftly. The current situation (think inflation, economic uncertainties, and the likelihood of an economic downturn), asks for fast and data-driven decisions. This is where marketing mix modeling (MMM) comes in.
In this episode, Elias has a chat with Mark Stouse, the CEO of Proof Analytics.
Topics we discuss:
The use of regression models in marketing
How data can help you in making better decisions
Examples of marketing mix modeling used in different industries
LinkedIn Mark Stouse: https://www.linkedin.com/in/markstouse/
Website Proof Analytics: https://www.proofanalytics.ai/
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl
Tuesday May 24, 2022
Tuesday May 24, 2022
In this episode, Elias has a chat with Luke Wakefield, the CEO and one of the co-founders of Siteglide. They offer a data-driven digital experience platform, specifically for SMEs.
Topics we discuss:
Why Digital Experiences can not only be offered by corporates but also by SMEs
Examples of digital experiences offered by SMEs
How to solve the problem of data silos
How to start adopting a digital experience platform
LinkedIn Luke Wakefield: https://www.linkedin.com/in/lukewakefield/
Download the mentioned guide on Siteglide's website here.
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl
Tuesday May 17, 2022
Tuesday May 17, 2022
In this episode, Elias has a chat with Caspar Thykier, the CEO and one of the co-founders of Zappar.
AR and VR have evolved enormously since Pokemon GO and Snap a few years back. Just think about the use of AR by webshops that sell prescription glasses.
Topics we discuss:
A 5-step approach to start using AR and VR
Use cases and examples
Industries that use AR
Results of using AR
Ballpark investments needed
LinkedIn Caspar Thykier: https://www.linkedin.com/in/caspar-thykier-a160a115/
Website Zappar: https://www.zappar.com/
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl
Tuesday May 10, 2022
Tuesday May 10, 2022
Implementing personalization in your marketing as an online retailer requires time and a step-by-step process. In order to run, you'll first need to crawl and learn to walk.
In this episode, Elias has a chat with Diane Keng, co-founder, and CEO of Breinify, a personalization platform.
Topics we discuss:
Examples of successful personalization
Step-by-step process to personalize
Technology needed
The typical martech stack needed for personalization
How to define audiences for personalization
LinkedIn Diane Keng: https://www.linkedin.com/in/dianekeng/
Website Breinify: https://home.breinify.ai/
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl