In marketing, the past is no guarantee for future success anymore - Mark Stouse, CEO of Proof Analytics

In this fast-changing world, marketers need to act swiftly. The current situation (think inflation, economic uncertainties, and the likelihood of an economic downturn), asks for fast and data-driven decisions. This is where marketing mix modeling (MMM) comes in. 

In this episode, Elias has a chat with Mark Stouse, the CEO of Proof Analytics. 

Topics we discuss:

• The use of regression models in marketing
• How data can help you in making better decisions
• Examples of marketing mix modeling used in different industries

LinkedIn Mark Stouse: https://www.linkedin.com/in/markstouse/ 

Website Proof Analytics: https://www.proofanalytics.ai/ 

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl