Marketing Technology Podcast by Marketing Guys

How to: advertise on podcasts - Mike Kadin, CEO of RedCircle

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Have you -as a marketer- ever considered advertising on podcasts? How does that exactly work? That's what you'll learn in this podcast!
In this episode, Elias has a chat with Mike Kadin, who is the founder and CEO of ReCircle, a podcast advertising platform.
Topics we discuss:
The basics of podcast advertising
How to select the right podcasts for your audience
How podcast ads are being priced
How to measure success
LinkedIn Mike Kadin: https://www.linkedin.com/in/michael-kadin-a341571b/ 
Website RedCircle: https://redcircle.com/ 
 
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Hope is not a strategy when building funnels! - Alisha Conlin-Hurd, co-founder of Persuasion Experience

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In this episode, Elias has a chat with Alisha Conlin-Hurd, who is the co-founder of Australia-based Persuasion Experience. They help well-known brands in building the best funnels.
Topics we discuss:
What are funnels (and what are they not)?
What most people are getting wrong when building funnels
How to humanize the online sales process
How to get started
The martech stack Alisha uses: Clickfunnels, Google Optimize, ClickUp, AdZoola, and Punchlist
LinkedIn Alisha Conlin-Hurd: https://www.linkedin.com/in/alishaconlinhurd/ 
Website Persuasion Experience: https://persuasionexperience.com/ 
 
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Political polling and what marketers can learn from it- Peter Shafer, VP Sales & Marketing of Everest Communications

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With the US elections coming up in November, you can't turn on a TV or visit a news website without seeing polling results. What can marketers learn from this? In this episode, Elias has a chat with Peter Shafer, who works at Everest Communications and has a long career in market research and polling. He used to work for Gallup among others.
Topics we discuss:
How is polling done
Do's and don'ts for polling, surveys, and market research
What marketers in other industries can learn from political polling
Downsides of polling
Using rewards for survey-takers (or not?)
LinkedInPeter Shafer: https://www.linkedin.com/in/peteshafer/ 
Website Everest Communications: https://everestcomms.com/ 
 
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Ad engineering: how the pro’s do it - Andrew Yates, CEO and co-founder of Promoted.ai

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In this episode, Elias has a chat with Andrew Yates, the CEO of Promoted.ai. They help marketers to optimize search, feed, promotions, and ads at top marketplaces. Before founding Promoted, Andrew worked in the advertising teams at Pinterest and Facebook.
Topics we discuss:
What ad marketplaces are
How to improve results by optimizing marketplace search and feed
How Outschool increased conversions in search by 11% by applying the state-of-the-art in conversion optimization ads engineering
The power of correct measurement
LinkedIn Andrew Yates: https://www.linkedin.com/in/andrew-yates-0217a985/ 
Website Promoted:: https://www.promoted.ai/ 
 
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Digital marketing in the insurance industry, and why it’s different - Ifty Kerzner, President of Kissterra

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In this episode, Elias has a chat with Ifty Kerzner, the co-founder of Kisstera, the insurance marketing operating system.
Topics we discuss:
Why is insurance marketing different form other industries?
Trends in insurance marketing
The state of insurance marketing
Tips&tricks for insurance marketers
How to learn from data
LinkedIn Ifty Kerzner: https://www.linkedin.com/in/ifty-kerzner/ 
Website Kissterra:: https://kissterra.com/ 
 
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

How to: digital marketing tips for local businesses - Laura Nelson, VP of Marketingat Signpost

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In this episode, Elias has a chat with Laura Nelson, who's the VP of marketing at Denver-based Signpost, which helps businesses respond instantly, simplify communications, and build credibility.
Topics we discuss:
Tips on which tools and channels to use as a small business
How to compete with the big brands
Which marketing mistakes to avoid as a small biz
LinkedIn Laura Nelson: https://www.linkedin.com/in/lauraliznelson/. 
Website Signpost:: https://www.signpost.com/ 
 
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

How sales enablement can help to achieve revenue marketing goals - Kyle Lacy, SVP of marketing at Seismic

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In this episode, Elias has a chat with Kyle Lacy. He's the SVP of marketing at Seismic, a sales enablement platform. Kyle is an industry veteran and also a published author.
Topics we discuss:
Why is revenue marketing important?
What is Sales Enablement and how can software support here?
What can B2B learn from B2C marketing?
Tips on a great martech stack
LinkedIn Kyle Lacy: https://www.linkedin.com/in/kylelacy/ 
Website Seismic:: https://seismic.com/ 
 
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Practical use of AI in digital marketing - Erica Salm Rench, COO of Rasa.io

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When Artificial Intelligence (AI) comes up, a lot of marketers raise their eyebrows and tend to think that's a pretty intangible technology and, probably not something for their daily practice. But in fact, AI can be used daily and very easily. How? Listen to this episode!
In this episode, Elias has a chat with Erica Salm Rench, the COO of Rasa.io. Rasa is a very sophisticated email marketing tool.
Topics we discuss:
SEO and AI
How to use AI to personalize email marketing
AI, done in an approachable way
LinkedIn Erica Salm Rench: https://www.linkedin.com/in/esalm/ 
Website Rasa: https://rasa.io/ 
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

How to incorporate 2-way messaging in your marketing mix & stack - Aaron Weiche, CEO of Leadferno

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In this episode, Elias has a chat with Aaron Weiche, the Co-Founder and CEO of Leadferno, a  2-way business messaging platform.
The topics we discuss include:
Possibilities of text messaging in your marketing mix (SMS, social messaging)
Best practices for the use of business messaging
Differences in B2B and B2C use
Costs and benefits associated with the use of business messaging
How to measure results and attribution
LinkedIn profile Aaron Weiche
Leadferno Website
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

How to get a 10% increase in net sales by implementing a referral program - Raul Galera, Chief Advocate at Referral Candy

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In this episode, Elias has a chat with Raúl Galera, Chief Advocate at Referral Candy. We discuss implementing successful referral programs.
Topics we discuss:
Which referral programs work and which not
How to promote referral programs
How to measure results
Best practices
LinkedIn Raúl: https://www.linkedin.com/in/raulgalera/ 
Website Referral Candy: https://www.referralcandy.com/ 
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl