The Marketing Technology Podcast is a weekly podcast on marketing technology. We have interviews with software vendors and users like CMO‘s.Hosts Elias Crum and Mark van Horik (both from marketingguys.com) also discuss artificial intelligence, buyer persona’s, customer journeys, customer experiences, and more martech stacking & hacking. Podcasts are in English or Dutch.
Episodes
Tuesday Jul 19, 2022
Tuesday Jul 19, 2022
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
In this episode, Elias has a chat with Aaron Weiche, the Co-Founder and CEO of Leadferno, a 2-way business messaging platform.
The topics we discuss include:
- Possibilities of text messaging in your marketing mix (SMS, social messaging)
- Best practices for the use of business messaging
- Differences in B2B and B2C use
- Costs and benefits associated with the use of business messaging
- How to measure results and attribution
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl
Comments (0)
To leave or reply to comments, please download free Podbean or
No Comments
To leave or reply to comments,
please download free Podbean App.