Marketing Technology Podcast by Marketing Guys
The Marketing Technology Podcast is a weekly podcast on marketing technology. We have interviews with software vendors and users like CMO‘s.Host Elias Crum (CEO of marketingguys.com) also discusses artificial intelligence, buyer persona’s, customer journeys, customer experiences, and more martech stacking & hacking. Podcasts are in English.
Listen on:
Episodes
Tuesday Mar 14, 2023
Tuesday Mar 14, 2023
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
SaaS marketing is different from a lot of other B2B marketing industries. For starters, marketers need to know how much they can invest per acquisition based on the customer lifetime value.
In this episode, Elias has a chat with Paris Childress, the CEO, and founder of Hop Online and podcast host of the 'Paris Talks Marketing Podcast.
Topics we discuss:
What makes SaaS marketing different
How to get insights into CAC and CLV
The big advantages of Google Ads Value Based Bidding for SaaS
Why form should be ditched on SaaS websites
Alternatives to the 'Demo' CTA
LinkedIn Paris Childress: https://www.linkedin.com/in/parischildress/
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl
Wednesday Mar 08, 2023
Wednesday Mar 08, 2023
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
Marketing is getting more and more complex; just look at all the tooling, data, and content options that are available to you. Each field requires its own specialist. So, why is there a need for generalists? That's what you'll learn in this episode.
In this episode, Elias has a chat with Nirosha Methananda, an experienced B2B marketing professional that has worked with martech companies like Bombora and Influ2.
Topics we discuss:
Why is there a need for generalist marketers?
What do they do?
What's the ideal profile for a generalist?
LinkedIn Nirosha Methananda: https://www.linkedin.com/in/nirosham/
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl
Tuesday Feb 21, 2023
Tuesday Feb 21, 2023
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
Do you want to learn how an automotive and dietary company got to find its best customers and save on advertising costs? Listen to this episode!
In this episode, Elias has a chat with Zack Wenthe, CDP Evangelist at Treasure Data. We talk about the advantages and disadvantages of CDPs (Customer Data Platforms) and most important: Zack shares valuable info on how to effectively use a CDP.
Topics we discuss:
Why use a CDP?
How to start using a CDP
Advantages and disadvantages of CDPs
Examples of use cases
When not to use a CDP
LinkedIn Zack Wenthe: https://www.linkedin.com/in/zackwenthe/
Website Treasure Data: https://www.treasuredata.com/
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl
Thursday Feb 16, 2023
Thursday Feb 16, 2023
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
Around 35% of your CRM data is useless after 12 months. That's over a third! There are ways to solve this and that's one of the topics in this episode.
In this episode, Elias has a chat with Jamie Shanks about sales effectiveness and how sales technology and the right insights can help sales to be more effective.
Jamie is the CEO of Pipeline Signals and the author of 2 books: Spear Selling and Social Selling Mastery.
Topics we discuss:
The importance of correct data in your CRM
How to use sales tech to be more proactive
How to get to the ultimate ABM list
LinkedIn Jamie: https://www.linkedin.com/in/jamestshanks/
Website Pipeline Signals: https://pipelinesignals.com/
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl
Tuesday Jan 24, 2023
Tuesday Jan 24, 2023
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
Did you know that 71% of European sales and marketing professionals acknowledge that sales and marketing alignment is a problem in their organization?
Especially now that budget cuts are becoming more common and we might be heading toward a recession, marketers and sales leaders need to figure out how to be more productive and increase revenue at lower costs. Sales enablement might be a solution here!
In this episode, Elias has a chat about marketing and sales alignment with Andy Champion, who is the managing director at Highspot EMEA & ANZ.
Topics we discuss:
The importance of Marketing & Sales alignment, especially now
How to realize M&S alignment
How to increase efficiency and be more productive by using sales enablement solutions
LinkedIn Andy: https://www.linkedin.com/in/andychampion/
Website Highspot: https://www.highspot.com/
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl
Thursday Jan 19, 2023
Thursday Jan 19, 2023
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
Customer-first, technology second and how do we as marketers make sure we keep putting the customer central, instead of the data?
In this episode, Elias has a chat about the emerging technologies that will have an impact on the marketing industry with Jed Mole, who is the CMO of Acxiom.
Topics we discuss:
Technology trends that will impact marketing in the next years: more human by using data.
How to keep the customer central
Customer intelligence
The importance of having a data strategy
LinkedIn Jed: https://www.linkedin.com/in/jedmole/
Website Acxiom: https://www.acxiom.com/
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl
Friday Jan 13, 2023
Friday Jan 13, 2023
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
There are a couple of big shifts going on in TV, and they are very interesting for marketers. Tony Marlow, CMO at LG Advertising Solutions explains more in this episode.
Topics we discuss:
2 Major shifts in TV: 1: Cable TV (CTV) & subscription-based content / 2: Free content supported by ads
How marketers can start using CTV as a channel
Marketing possibilities of CTV
What is ACR: Automated Content Recognition
Predictions for 2023 in the Cable TV landscape
LinkedIn Tony: https://www.linkedin.com/in/tonymarlow/
Website LG Ads: https://lgads.tv/
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl
Wednesday Jan 04, 2023
Wednesday Jan 04, 2023
Welcome to the Marketing Technology Podcast where we have in-depth conversations with industry experts to help you grow your business. Today we have Ron Story Jr., the author of the book 'The First 100 Miles' and the founder of PitchDB.
On today's show, we'll be discussing the topic of lead generation and the various strategies that businesses can use to generate leads. We'll start by talking about cold email as a lead generation tactic, exploring both the benefits and challenges of using this method.
Next, we'll delve into the topic of inbound vs outbound marketing and how these two approaches differ in terms of lead generation. We'll discuss the pros and cons of each method and help you determine which approach might be best for your business.
Finally, we'll discuss some of the major mistakes that business owners make when it comes to lead generation. From not having a clear understanding of their target market to failing to follow up on leads, we'll cover the common pitfalls to avoid in order to ensure success.
So sit back, relax, and get ready to learn from Ron Story Jr. as we dive into the world of lead generation on today's episode of the Marketing Technology Podcast.
Topic List:
Lead generation using cold email
Inbound vs outbound marketing
Major mistakes business owners make with lead generation
LinkedIn Ron: https://www.linkedin.com/in/ronstoryjr/
Website: https://pitchdb.com/
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl
Friday Dec 30, 2022
Friday Dec 30, 2022
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
What's the secret to success in real estate marketing? Listen to this podcast to find out.
In this episode, Elias has a chat about digital marketing in real estate, with Kurt Uhlir, a globally-recognized marketer, operator, and speaker. Real estate is one of the markets that experiences rapid change in 2022 and that impacts marketing.
Topics we discuss:
The importance of data for real estate agents
The best campaigns in 2022 and what you can learn from them for your 2023 campaigns.
What does data from 50K + websites learn you as a real estate marketer?
LinkedIn Kurt: https://www.linkedin.com/in/kurtuhlir/
Website: https://kurtuhlir.com/
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl
Wednesday Dec 21, 2022
Wednesday Dec 21, 2022
Marketing and sales alignment is among the top priorities of revenue leaders. Sales engagement platforms can help you to realize this.
In this episode, Elias has a chat with Albert Rhee, Director of Product Marketing at Salesloft, a sales engagement platform that unlocks a Business's full potential to drive revenue & earn customers for life.
Topics we discuss:
What is sales engagement?
How does it help to improve marketing & sales alignment?
How to integrate sales engagement, CRM, and marketing automation
Results of companies that use sales engagement
Economic outlooks for 2023 and impact on B2B sales
LinkedIn Albert: https://www.linkedin.com/in/albertyrhee/
Website Salesloft: https://salesloft.com/
** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl