Marketing Technology Podcast by Marketing Guys
The Marketing Technology Podcast is a weekly podcast on marketing technology. We have interviews with software vendors and users like CMO‘s.Host Elias Crum (CEO of marketingguys.com) also discusses artificial intelligence, buyer persona’s, customer journeys, customer experiences, and more martech stacking & hacking. Podcasts are in English.
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Episodes
Friday Dec 20, 2019
Friday Dec 20, 2019
In this episode, Elias and Mark have an interview with Ellen Bark. She is the co-founder of Collider and has an extensive background in FMCG with companies including Heineken and SaraLee. Collider finds the very best startups to invest in and scale, bring their innovative tech to corporates and ultimately deliver investor returns.
Topics covered in this podcast:
Challenges for start-ups: selling to big companies with long sales cycles
Should start-ups sell to big companies?
What (free) tools can start-ups use to be effective in online marketing
How to successfully use tools
Are you a start-up? The new Collider accelerator program could be something for you! Check it out here: https://www.collider.io/amsterdam
LinkedIn Ellen Bark:https://www.linkedin.com/in/ellen-bark-lindhout-7029b13/
Website Collider: https://www.collider.io/
If you want to be on this podcast or would like to know more about Marketing Technology, contact Elias Crum at e.crum@marketingguys.nl
Thursday Nov 28, 2019
Thursday Nov 28, 2019
In this episode, Mark has an interview with Lukas Haensch. He is the founder of Pathmonk and has an extensive background in conversion optimization and UX. He describes himself as a UX Conversion 'Nerd'. He has worked at Google for quite some time as UX Manager in the mobile optimization team.
Topics covered in this podcast:
How to optimize your mobile website
Differences in mobile and desktop conversion
How to increase conversion by using onsite behavior for optimization
Hands-on tips on tools, like webpagetest.org
LinkedIn Lukas Haensch:https://www.linkedin.com/in/lukas-haensch-b0199a50/
Website Pathmonk: https://pathmonk.com/
If you want to be on this podcast or would like to know more about Marketing Technology, contact Elias Crum at e.crum@marketingguys.nl
Thursday Nov 21, 2019
Thursday Nov 21, 2019
In this episode, Elias has an interview with Jan-Benedict Steenkamp at the University of North Carolina in Chapel Hill. He is an authority in the field of branding. Jan-Benedict is a keynote speaker, author of Retail Disruptors, Global Brand Strategy, Brand Breakout, and Private Label Strategy.
During the chat, we talk about the relationship between branding and marketing technology. Topics we cover include:
How to prove the value and ROI on marketing to the C-Suite
The differences in marketing metrics that are used by marketing managers across different cultures worldwide
How technology plays a role in branding
During the interview, we talk about the study Managerial metric use in marketing decisions across 16 countries: A cultural perspective. The full study can be found here.
LinkedIn Jan-Benedict Steenkamp:https://www.linkedin.com/in/jan-benedict-steenkamp-bb535ab/
Discover the books published by Jan-Benedict Steenkamp: http://www.amazon.com/author/jbsteenkamp
If you want to be on this podcast or would like to know more about Marketing Technology, contact Elias Crum at e.crum@marketingguys.nl
Monday Nov 11, 2019
Monday Nov 11, 2019
In this episode, Elias and Mark have a chat with 2 experts in email marketing: Frank Strzyzewski and Menno Worst. Frank is the CEO of Xqueue, a German email expert company with clients including Lufthansa and Bosch. XQueue is an Email Service Provider (ESP) and their product is called Maileon. We also have Menno Worst in the chat, he's responsible for the Benelux business of Maileon.
During the chat, we find out that email is far from dead. It is, however, an increasingly complex game to get your emails delivered to inboxes instead of realizing bounces or end up in SPAM boxes. We discuss the following topics on this episode:
Differences in email service providers (ESPs)
Criteria for good ESPs
How to get emails delivered in inboxes
New developments in email marketing
Using I and machine learning in email
LinkedIn Frank Strzyzewski:https://www.linkedin.com/in/frank-strzyzewski-25846745/
LinkedIn Menno Worst: https://www.linkedin.com/in/mennoworst/
Website Xqueue: https://www.xqueue.de/
If you want to be on this podcast or would like to know more about Marketing Technology, contact Elias Crum at e.crum@marketingguys.nl
Tuesday Nov 05, 2019
Tuesday Nov 05, 2019
For many marketers, Search Engine Optimization (SEO) is a black box. Everyone knows they should be doing something to improve their search rankings but it's hard to find out what exactly. Steve Wiideman (President of Wiideman Consulting Group) has been in SEO since 1998 and is a true expert. He has worked for tons of companies on SEO matters, including Disney.
The podcast covers the following important topics (and more):
Developments in SEO
Which tools to use for SEO
How to measure SEO success
SEO and voice search
How the new Google (Bert) update affects your SEO
LinkedIn Steve Wiideman:https://www.linkedin.com/in/seoexpert/
Website Wiideman Consulting Group: https://www.wiideman.com/
If you want to be on this podcast or would like to know more about Marketing Technology, contact Elias Crum at e.crum@marketingguys.nl
Monday Oct 14, 2019
Monday Oct 14, 2019
When you're a small business owner, it can be hard to compete with the large players. Especially online. During this podcast, Elias and Mark have an interview with Ross Jenkins, owner at DigitalME.cc.
The podcast covers the following important topics (and more) for small business owners:
The basics in email marketing: where to start
The importance of storytelling
How to start building your email marketing dream list
How to write engaging emails
Differences between email automation and marketing automation tooling
LinkedIn Ross Jenkins:https://www.linkedin.com/in/ross-jenkins-97888950/
Website DigitalME: https://www.digitalme.cc
If you want to be on this podcast or would like to know more about Marketing Technology, contact Elias Crum at e.crum@marketingguys.nl
Wednesday Sep 25, 2019
Wednesday Sep 25, 2019
Organizing a successful webinar is hard. After listening to this podcast, it won't be hard for you anymore! During this podcast, Elias and Mark have an interview with Daan Schmidt, CEO at Schmidt Communications. Daan has cracked the code on how to organize a successful webinar.
We've all been there; spending tons of time on organizing a webinar and only a few people register and even fewer show up. When adopting the right process you'll be able to organize a webinar with tons of people attending and even better: measurable results. During the interview following topics will be discussed:
What goals to set for a webinar
How to define your targeted audience
How to reach the audience (beyond email and your own network): did you know 85% of people in B2B webinars . can come through social media? Learn how during the podcast
Which paid ads works best?
Which software works best?
What email flows work best and how to use marketing automation for webinars
How to create the best landing pages
At what time should you organize a webinar?
How long should a webinar be?
Content best practices for webinars
How to follow up on a webinar
LinkedIn Daan Schmidt:https://www.linkedin.com/in/dtschmidt/
Website Schmidt Communicatie: https://www.schmidtcommunicatie.nl
If you want to be on this podcast or would like to know more about Marketing Technology, contact Elias Crum at e.crum@marketingguys.nl
Tuesday Sep 17, 2019
Tuesday Sep 17, 2019
As marketers, we're not talking to customers as much as we used to. There's an empathy gap between companies and customers. During this podcast, Elias and Mark have an interview with Michelle Huff, the CMO at UserTesting. We discuss how to bridge this gap, using marketing technology. Michelle has led different marketing teams at companies including Salesforce, Oracle and Act-On.
Marketing technology enables marketers to perform all kinds of tests. From A/B to split-URL tests can be done, using all kinds of tools. For every test, however, an assumption is done on why end-users prefer a specific version. What if you could get more human insights on why people actually prefer specific versions of your product or service? Also, instant feedback from customers could give you great insight into persona's you've created. This is where UserTesting can help companies and Michelle explains how.
UserTesting is a fast-growing San Fransisco based company, and Michelle explains how her marketing team handles this growth and which tools she uses. Pratical tips for you as a listener.
LinkedIn Michelle Huff: https://www.linkedin.com/in/michellehuff/
Website UserTesting: https://www.usertesting.com
If you want to be on this podcast or would like to know more about Marketing Technology, contact Elias Crum at e.crum@marketingguys.nl
Monday Sep 09, 2019
Monday Sep 09, 2019
*This episode is in Dutch*
In deze podcast heeft host Elias Crum (van Marketing Guys) een interview met Hans Molenaar. Hij is directeur van de Beeckestijn Business School: het opleidingsinstituut voor online marketing, online communicatie & customer management en combineert strategie, theorie en praktijkkennis in kortdurende, praktische opleidingen op verschillende niveaus.
In het gesprek gaat Hans in op een van de belangrijkste zaken die CMO's op dit moment bezig houden: hoe bouw je een toekomstvast marketingteam? Door de snelle ontwikkelingen in de markt is kennis van de nieuwe mogelijkheden en tools essentieel om de juiste (digitale) marketing te bedrijven. Welke functies zitten er in zo'n team en hoe stuur je bijvoorbeeld externe bureaus aan?
Daarnaast spreken we over een ander wakkerligpunt van veel marketeers: 'Hoe toon ik de meerwaarde van marketing aan binnen de organisatie?'.
Zoals altijd hebben we het ook over praktische tips en tools. Beeckestijn heeft altijd veel waarde behaald door de juiste inzet van CRM en gaat nu aan de slag met marketing automation. Hans legt uit hoe hij tot zijn keuzes is gekomen.
Contact details:
LinkedIn Hans Molenaar: https://www.linkedin.com/in/hans-molenaar-804843/
Website Beeckestijn Business School: https://www.beeckestijn.org/
If you want to be on this Podcast or would like to know more about Marketing Technology, contact Elias Crum at e.crum@marketingguys.nl
Thursday Sep 05, 2019
Thursday Sep 05, 2019
In this episode, Elias a chat with Jake Braly, VP of marketing at Highspot. Jake has an extensive background at both corporate companies and start-ups. During the 2 years that he's been VP of marketing at Highspot now, the company tripled in size, from around 95 to 300 employees.
Highspot is hot in the marketing technology space at the moment. Why is that, and how do Jake and his team cope with that? First of all, he explains what sales enablement software actually is and how it helps companies in being successful. Jake shares insights on how to build the best marketing technology stack, how to grow your team and on which tools he's using for Highspot's own marketing. They have a big focus on ABM (Account-Based Marketing) and Jake shares his experiences there.
At Highspot, the Marketo automation software solution is being used. Jake explains how this is integrated into their marketing and how it could be connected to LinkedIn and their chatbot solution.
LinkedIn Jake Braly: https://www.linkedin.com/in/jakebraly/
Website Highspot: https://www.highspot.com
If you want to be on this podcast or would like to know more about Marketing Technology, contact Elias Crum at e.crum@marketingguys.nl