Marketing Technology Podcast by Marketing Guys

E53: How to improve conversions by 40% - Interview Lukas Haensch, Pathmonk

November 28, 2019

In this episode, Mark has an interview with Lukas Haensch. He is the founder of Pathmonk and has an extensive background in conversion optimization and UX. He describes himself as a UX Conversion 'Nerd'.  He has worked at Google for quite some time as UX Manager in the mobile optimization team.

Topics covered in this podcast:

  • How to optimize your mobile website
  • Differences in mobile and desktop conversion
  • How to increase conversion by using onsite behavior for optimization
  • Hands-on tips on tools, like

LinkedIn Lukas Haensch:

Website Pathmonk:

If you want to be on this podcast or would like to know more about Marketing Technology, contact Elias Crum at

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