Marketing Technology Podcast by Marketing Guys
The Marketing Technology Podcast is a weekly podcast on marketing technology. We have interviews with software vendors and users like CMO‘s.Host Elias Crum (CEO of marketingguys.com) also discusses artificial intelligence, buyer persona’s, customer journeys, customer experiences, and more martech stacking & hacking. Podcasts are in English.
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Episodes
Monday May 04, 2020
Monday May 04, 2020
In this episode, Elias has an interview with Jelmer Koppelmans and Jelmer Zuidema, the co-founders of Roadtrip Agency. They do the recruitment processes of companies with a digital marketing mindset.
Recruitment marketing has a lot of similarities to B2B marketing. The right candidate should be in your recruitment funnel from the beginning in the awareness phase. Make sure your recruitment process is not an ad-hoc process but rather an ongoing process of continuous engagement.
During the 30-minute interview, we talk about the following topics:
Which marketing tools to use in recruitment
Best practices in hiring the right people
Tech stacks for recruitment
The recruitment funnel
LinkedIn Jelmer Zuidema:https://www.linkedin.com/in/jelmerzuidema/
LinkedIn Jelmer Koppelmans:https://www.linkedin.com/in/jelmerkoppelmans/
Website Roadtrip:https://roadtrip.agency/
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl
Friday Apr 24, 2020
Friday Apr 24, 2020
In this episode, Elias and Mark have an interview with Kirsty Dawe, Managing Director at Webeo, the global leading B2B website personalization software. Kirsty has a strong background in B2B marketing as she used to be the Managing Director of online marketing agency Really B2B in the UK.
During the 50-minute interview, we talk about the following topics:
Different kinds of online personalization solutions
How to start your personalization efforts
How to measure success and ROI on online personalization
Practical examples of personalization cases
The martech stack used by Webeo (Salesforce, Hubspot, Webeo, Leadforensics)
LinkedIn Kirsty:https://www.linkedin.com/in/kirstydawe/
Website Webeo: https://www.webeo.com/
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl
Friday Apr 10, 2020
Friday Apr 10, 2020
In this episode, Elias has an interview with Navid Jafari, Global Head of Marketing and Communications at Peernova. The company focuses on data governance solutions for Tier 1 financial institutions. Peernova was founded in 2014, has grown very fast and recently opened up an office in London (UK). Navid has been with Peernova for over 5 years, so obviously he and his team a doing something right from a marketing perspective!
During the 40-minute interview, we talk about the learnings Navid had during his career and he shares his advice on:
How to be successful in marketing and build a foundation for growth
The role of strategy and tools: tools are not going to make you a better marketer!
The principles of persuasion and how to apply them
The tools that Peernova is using in their martech stack
LinkedIn Navid Jafari:https://www.linkedin.com/in/navidjafari/
Website Peernova: https://peernova.com/
During the interview, Navid also mentioned the book 'Blink, the Power of Thinking without Thinking, by Malcolm Gladwell.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl
Tuesday Mar 31, 2020
Tuesday Mar 31, 2020
In this episode, Elias has an interview with Evan Knox, owner at Atlanta based Caffeine Marketing. Evan is a certified StoryBrand Guide and he explains the framework.
During the 30-minute interview, we talk about the StoryBrand approach, how to deal with the corona crisis as an agency and more:
The 7 principles of StoryBrand
The picture of success and failure
Be the guide, not the hero in your story
Cialdini’s six Principles of Persuasion
Self-care and balance: optimize your hours outside of your business
LinkedIn Evan Knox::https://www.linkedin.com/in/evan-knox/
Website Caffeine Marketing:https://caffeine.marketing/
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl
Monday Mar 30, 2020
Monday Mar 30, 2020
In this episode, Elias and Mark have an interview with G’man, the CEO of Aqilliz, a blockchain solutions provider that addresses sector-specific challenges across the digital marketing industry. G’man has a strong background in online advertising technology and shares his vision on the announced abandonment of third-party cookies by Google.
During the 30-minute interview, we talk about what this cookie abandonment announcement means and cover the following topics:
What’s the difference between 1st and 3rd party cookies?
What the abandonment of 3rd party cookies means for advertisers and adtech companies
Why G’man expects the ‘Era of Value Exchange’ is at hand
Consequences for GDPR (Europe), CCPA (California), PDPA (India) and other countries
What should advertisers do to prepare?
LinkedIn G’man: https://www.linkedin.com/in/gowthaman-ragothaman-21196213/
Website Aqilliz: https://aqilliz.com/
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl
Tuesday Feb 25, 2020
Tuesday Feb 25, 2020
The general opinion about B2B marketing is that it's somewhat behind on B2C marketing. During this podcast, we're going to prove that B2B marketing can be very cool and personal by making use of personal video. Elias and Mark talk to Matt Barnett and Oli Bridge form Bonjoro, the personal video solution.
During the 30 minute interview, we talk about the adoption of video in the B2B space and specifically:
How to embed video in your B2B sales cycle
The use of playbooks for video
Video in your martech ecosystem
How to adopt video in your marketing & sales teams
Examples of tools used by Bonjoro's marketing team, including for example Notion.
LinkedIn Matt Barnett:https://www.linkedin.com/in/mbjbarnett/
LinkedIn Oli Bridge: https://www.linkedin.com/in/olibridge/
Website Bonjoro:https://www.bonjoro.com/
If you want to be on this podcast or would like to know more about Marketing Technology, contact Elias Crum at e.crum@marketingguys.nl
Tuesday Feb 11, 2020
Tuesday Feb 11, 2020
Online marketing channels generate tons of data. As a marketer, you're responsible for interpreting that data and start acting when necessary. But how can you accurately decide when to take which action? This is where Dreamdata comes in. It helps you by giving you the right advice, based on actual data.
This week we have an interview with the CTO at Dreamdata.io, Ole Dallerup. He's the co-founder and formerly worked as one of the first employees at Trustpilot.
Ole shares how he and the team built the tool out of necessity; they needed data-driven decision making and more insights on their attribution, mainly in B2B.
Also Ole explains which tools Dreamdata uses for their own martech stack. One of the key tools is the Customer Data Platform (CDP) Segment.com.
LinkedIn Ole Dallerup:https://www.linkedin.com/in/dallerup/
Website Dreamdata: https://dreamdata.io/
If you want to be on this podcast or would like to know more about Marketing Technology, contact Elias Crum at e.crum@marketingguys.nl
Tuesday Jan 28, 2020
Tuesday Jan 28, 2020
SEO (Search Engine Optimization) can be a challenging job. It takes lots of time and you'll have to do loads of work to be first at the number 1 page in Google. It's often said: the best place to bury a body is on the second page of Google. In this interview, Sebastion Hovv (former Vodafone and now owner at Self SEO) shares insights on:
How to perform SEO as a small bizz in an affordable way
How to measure results and ROI of SEO
How to beat your competition in Google
Tips on different SEO tools
LinkedIn Sebastian Hovv:https://www.linkedin.com/in/sebastianhovv/
Website Self SEO:https://selfseo.co/
If you want to be on this podcast or would like to know more about Marketing Technology, contact Elias Crum at e.crum@marketingguys.nl
Wednesday Jan 15, 2020
Wednesday Jan 15, 2020
When you're calling or chatting with a customer contact center, you're likely to be put on hold for several minutes because the agent needs to look up your data in various systems. In this interview with Wayne Tuck, the Chief Product Owner at Pegamento, we discuss how organizations can enhance their infrastructure in a way that enables customer-facing people to really focus on what's important: the human factor. By sticking applications together in a smart way and buidling the right technology landscape.
The podcast covers the following important topics (and more):
How to improve customer-facing departments by automation
How companies can really understand customers
Where to start as an organization
LinkedIn Wayne Tuck: :https://www.linkedin.com/in/waynetuck
Website Wiideman Consulting Group:https://www.pegamento.nl/
If you want to be on this podcast or would like to know more about Marketing Technology, contact Elias Crum at e.crum@marketingguys.nl
Friday Jan 03, 2020
Friday Jan 03, 2020
In this episode, Elias has an interview with Bruce Rowley, managing partner at RSM Marketing in Wichita and Kansas City. RSM delivers outsourced marketing services with a team of 40 professionals.
Bruce has tons of experience in online marketing and knows a lot about the martech tools that are used. We have a chat about whether it's best to select an all-in-one solution (containing automation, chat, CRM, etc.) or if it's better to go for best of breed solutions, using native integrations.
Other topics that we discuss:
The online challenges for SME companies
The value and necessity of real-time dashboarding
Marketing automation
How to grow your funnel at every stage
LinkedIn Bruce Rowley: https://www.linkedin.com/in/bruce-rowley-36b8604/
RSM Marketing Company website:https://rsmconnect.com/
If you want to be on this podcast or would like to know more about Marketing Technology, contact Elias Crum at e.crum@marketingguys.nl