In this episode, Elias and Mark have an interview with Kirsty Dawe, Managing Director at Webeo, the global leading B2B website personalization software. Kirsty has a strong background in B2B marketing as she used to be the Managing Director of online marketing agency Really B2B in the UK.
During the 50-minute interview, we talk about the following topics:
- Different kinds of online personalization solutions
- How to start your personalization efforts
- How to measure success and ROI on online personalization
- Practical examples of personalization cases
- The martech stack used by Webeo (Salesforce, Hubspot, Webeo, Leadforensics)
Website Webeo: https://www.webeo.com/