The Marketing Technology Podcast is a weekly podcast on marketing technology. We have interviews with software vendors and users like CMO‘s.Hosts Elias Crum and Mark van Horik (both from marketingguys.com) also discuss artificial intelligence, buyer persona’s, customer journeys, customer experiences, and more martech stacking & hacking. Podcasts are in English or Dutch.
Episodes
Friday Apr 24, 2020
Friday Apr 24, 2020
In this episode, Elias and Mark have an interview with Kirsty Dawe, Managing Director at Webeo, the global leading B2B website personalization software. Kirsty has a strong background in B2B marketing as she used to be the Managing Director of online marketing agency Really B2B in the UK.
During the 50-minute interview, we talk about the following topics:
- Different kinds of online personalization solutions
- How to start your personalization efforts
- How to measure success and ROI on online personalization
- Practical examples of personalization cases
- The martech stack used by Webeo (Salesforce, Hubspot, Webeo, Leadforensics)
LinkedIn Kirsty:https://www.linkedin.com/in/kirstydawe/
Website Webeo: https://www.webeo.com/
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl
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