Marketing Technology Podcast by Marketing Guys

Online personalization for B2B - Interview Kirsty Dawe, Webeo

April 24, 2020

In this episode, Elias and Mark have an interview with Kirsty Dawe, Managing Director at Webeo, the global leading B2B website personalization software. Kirsty has a strong background in B2B marketing as she used to be the Managing Director of online marketing agency Really B2B in the UK.

During the 50-minute interview, we talk about the following topics:

  • Different kinds of online personalization solutions
  • How to start your personalization efforts
  • How to measure success and ROI on online personalization
  • Practical examples of personalization cases
  • The martech stack used by Webeo (Salesforce, Hubspot, Webeo, Leadforensics)

LinkedIn Kirsty:

Website Webeo:

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