Marketing Technology Podcast by Marketing Guys

Revenue Marketing Series (5 of 9): Best practices in lead nurturing - Mark van Horik, Martech Consultant @ Marketing Guys

Stop wasting your marketing budget and start investing in real prospects. Listen to 9 podcasts about how to attract the right leads, how to qualify them, and say no to misfits. Learn about staying on top of mind with the right leads and how to close deals faster.
As a bonus, we have a toolkit that every B2B marketeer needs and we host an expert session to help you be the best B2B revenue marketer! Sign up for the full series here: https://marketingguys.com/revenue-marketing-series/
Episode 5:
Actually, Mark and Elias don't really like the term 'lead nurturing' very much. It more or less implies that marketers define how buyers move through the buying cycle. They believe that the buyer him- or herself decides how he/she comes to a buying decision. The marketer merely is there to help the prospect to find its way through the journey. 
Mark shares 10 helpful tips on how to be best in lead nurturing. We discuss topics like marketing & sales alignment, lead scoring, personalization, and getting to know your customer. We also discuss the different channels you can use (apart from email marketing) for lead nurturing.
LinkedIn Mark: https://www.linkedin.com/in/markvanhorik/
LinkedIn Elias: https://www.linkedin.com/in/eliascrum/ 
Website Marketing Guys: https://marketingguys.com/services/marketing-automation/ 
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Revenue Marketing Series (4 of 9):How to qualify and say no to misfits, Scott Ingram - Host of Sales Success Stories Podcast

Stop wasting your marketing budget and start investing in real prospects. Listen to 9 podcasts about how to attract the right leads, how to qualify them, and say no to misfits. Learn about staying on top of mind with the right leads and how to close deals faster.
As a bonus, we have a toolkit that every B2B marketeer needs and we host an expert session to help you be the best B2B revenue marketer! Sign up for the full series here: https://marketingguys.com/revenue-marketing-series/
Episode 4:
Many B2B marketers that use marketing automation focus on getting out leads to sales: the more SQLs, the better. In this episode, Elias has a chat with Scott Ingram on why it’s better to focus on revenue as a commercial team and how to qualify better in both Marketing & Sales. Scott Ingram is the host of the Sales Success Stories AND Daily Sales Tips podcasts. He's the author of three books: Sales Success Stories, B2B Sales Mentors, and Finding Sales Success on LinkedIn. He's also a quota-carrying sales professional, working for the professional services company, Relationship One, as an Account Director. Scott lives with his wife and two daughters in Austin, Texas where he hosts the Sales Success Summit each October.
We discuss the following topics
How to qualify leads as a marketer
How to say no to misfits in an early stage
Tips on creating a good lead scoring model (based on profile and engagement)
How to align marketing & sales pragmatically
Scott also mentions the webinar with 5 creative prospecting examples. That webinar can be downloaded here:
https://www.brighttalk.com/webcast/14877/441293/5-creative-prospecting-examples-that-worked-in-the-real-world
LinkedIn Scott: https://www.linkedin.com/in/scottingram/ 
Website Sales Success Stories: https://top1.fm/
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Revenue Marketing Series (3 of 9):How to attract the right leads with Google Ads, Mike Rhodes, founder @ Websavvy

Stop wasting your marketing budget and start investing in real prospects. Listen to 9 podcasts about how to attract the right leads, how to qualify them, and say no to misfits. Learn about staying on top of mind with the right leads and how to close deals faster.
As a bonus, we have a toolkit that every B2B marketeer needs and we host an expert session to help you be the best B2B revenue marketer! Sign up for the full series here: https://marketingguys.com/revenue-marketing-series/
Episode 3:
Trained as a helicopter pilot in the UK, Mike soon realized that being an ‘air-taxi driver’ was not going to be his future. Mike loves helping businesses grow and was one of the first people that started using Google Ads as a profitable lead generator. He now lives in Melbourne, Australia, and is the founder and CEO of WebSavvy and author of ‘The Ultimate Guide to Google Adwords’.
During this interview we discuss:
How to get in front of the right people profitably
How to choose the right channel to reach your audience
How to find and get in front of the right audience for your product or service with Google Ads
When not to use Google Ads
Practical tips to use keywords and audiences and reach the right people
How to grow your business online without the knowledge of marketing technology
Mike mentions a website during the interview in which you’ll find a spreadsheet of all affinity and in-market audiences Google offers: https://docs.google.com/spreadsheets/d/1437qKdxMKsGa5J1CM_ynIX2svwYvMaCNDQ1Co5PuQFU/edit#gid=0
LinkedIn Mike Rhodes: https://www.linkedin.com/in/websavvy/
Website WebSavvy: https://www.websavvy.com.au/
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Revenue Marketing Series (2 of 9): How to create the best customer experience – tips & tricks from Steven van Belleghem

Stop wasting your marketing budget and start investing in real prospects. Listen to 9 podcasts about how to attract the right leads, how to qualify them, and say no to misfits. Learn about staying on top of mind with the right leads and how to close deals faster.
As a bonus, we have a toolkit that every B2B marketeer needs and we host an expert session to help you be the best B2B revenue marketer! Sign up for the full series here: https://marketingguys.com/revenue-marketing-series/
 
Episode 2:
Elias and Mark have a talk with Steven van Belleghem on this episode of the Marketing Technology Podcast. Steven is an expert in customer-centricity in the digital world. He is a highly sought-after speaker and over the last 5 years, he has given more than 1,000 keynotes in 40 countries. Also, he shared the stage with former President Obama.
His books have sold more than 140,000 copies and his latest book is featured as a must-read by 2020 by Forbes.
We discuss the following topics:
How the best performing companies invest serious time in reaching people with personalization
Given all the expected rise of expectations in customer experience; where do companies find the customers that will love their products, services, and experiences?
How can companies help a customer’s dream come true?
What do you see as customer experience trends for 2021?
LinkedIn Steven van Belleghem: https://www.linkedin.com/in/eliascrum/https://www.linkedin.com/in/stevenvanbelleghem/
Website: https://www.stevenvanbelleghem.com/ 
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Revenue Marketing Series (1 of 9): How to define your audience - Elias Crum & Janet Nawijn, Marketing Guys

Stop wasting your marketing budget and start investing in real prospects. Listen to 9 podcasts about how to attract the right leads, how to qualify them, and say no to misfits. Learn about staying on top of mind with the right leads and how to close deals faster.
As a bonus, we have a toolkit that every B2B marketeer needs and we host an expert session to help you be the best B2B revenue marketer! Sign up for the full series here: https://marketingguys.com/revenue-marketing-series/
 
Episode 1:
As a B2B marketer, you don’t just have ‘one’ audience; you will always have to deal with a decision-making unit of on average 6-8 people. In this episode, Elias has a chat with Janet Nawijn on how to select and define the right B2B audience and how to successfully target them in a B2B environment. Janet is the Marketing & Sales Manager at Marketing Guys.
We discuss the following topics
Defining buyer persona’s and real-life examples of persona’s
The role of deciders and influencers in a decision-making unit
5 steps for success as a revenue marketer
How to define a list of dream prospects for both Marketing & Sales
LinkedIn Janet:  https://www.linkedin.com/in/janetnawijn/
LinkedIn Elias: https://www.linkedin.com/in/eliascrum/
Website Marketing Guys:  https://marketingguys.com/
 
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Hand-written content in you martech stack? - David Wachs, founder and CEO @ Handwrytten

Both B2B and B2C marketers realize and experience that it is very hard to get into people's inboxes. Also, they notice that they need to make an impact when communicating with prospects and customers. It needs to be memorable. 
David Wachs experienced all this himself when he sold his first company and founded Handwrytten as a result. Handwrytten is the global leading handwriting platform and handwriting service. And the cool thing? It integrates into your martech stack (think: Salesforce and Hubspot).
How to make more impact, using hand-written notes to prospects and clients
Using content throughout the AIDA model
How to integrate hand-written content in your martech stack
CRM and marketign automation integrations
And more...
 
LinkedIn David: https://www.linkedin.com/in/davidwachs/ 
Website Handwrytten: https://www.handwrytten.com/ 
 
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Growth hacks for start-ups - Hamlet Azarian, Sr. Growth Advisor @ Retail Merchant Group

How to grow from a start-up to a scale-up, and what growth hacks can help you to achieve that? That's what Hamlet Azarian has helped tons of start-ups with in the last decade. He's the owner and a senior growth advisor at the Retail Merchant Group, and Founder of LinkSignal.ai. Your host Elias has an interview with and discusses these topics:
How to perform marketing with a tight budget as a start-up
Marketing Technology tools that start-ups  can use to grow (Get Prospect, Hunter.io, Linksignal)
How to use SEO as a profitable strategy as a start-up
How to measure results on a real-time basis
 
LinkedIn Hamlet: https://www.linkedin.com/in/hamletazarian/ 
Website LinkSignal.ai: https://linksignal.ai/
Website Retail Merchant Group: http://www.retailmerchantgroup.com/ 
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Key trends in content marketing for 2021 - Joe Hyrkin, CEO @ ISSUU

In the past years, marketers have spent (too) much energy on technical stuff and less and less on the creative part of content marketing. This is about to change in 2021 according to Joe Hyrkin. He's the CEO of ISSUU, the Digital Publishing Platform used by thousands of marketers that work for companies like Patagonia, Stanford University, and National Geographic.
Joe shares some key trends in content marketing that he identified. Some of the trends that we discuss include:
The expanding martech stack marketers are using and what to focus on
The no-code trend when connecting solutions
Video in marketing & sales
The growing role of storytelling 
Find out more trends that Joe and Elias identified here:
2020 Year in Review (and a Look Ahead…) (on ISSUU.com)
The 10 most important Marketing Technology trends for 2021 (on marketingguys.com)
LinkedIn Joe: https://www.linkedin.com/in/joehyrkin/ 
Website ISSUU: https://issuu.com/ 
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

How to be successful in eCommerce email marketing - Tyler Sullivan 'Sully', founder @BombTech Golf

Email marketing still is the #1 conversion channel for eCommerce businesses. Still, many eCom biz owners don't know how to perform successful email campaigns, neither do they have strategies to build their lists, or do they have processes in place for email marketing.
In this episode, Elias has a chat with Tyler Sullivan or 'Sully', the founder of BombTech Golf. Sully built this from scratch into a multi-million dollar business in just over 5 years. Email marketing has been the real key to his success. Besides running BombTech he also owns a consultancy that helps eComm business owners in their online strategy.
 He shares some valuable insights in this podcast:
How and when to run successful email campaigns 
Things to consider when writing emails
How to grow your subscriber lists every day
Tooling to use for email marketing
LinkedIn Sully: https://www.linkedin.com/in/%F0%9F%8F%8C%F0%9F%8F%BB%E2%80%8D%E2%99%82%EF%B8%8F%F0%9F%92%B0-tyler-sullivan-494b5426/
Website BombTech: https://www.bombtechgolf.com/
Website Ecom Growers: https://www.ecomgrowers.com/ 
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl
 
 

Getting things done in marketing (technology) - Darrell Alfonso, Global Marketing Operations Manager @ Amazon

It's one thing to formulate and define a marketing strategy, realizing all those ideas in practice is a completely different ballgame. This is exactly what marketers in marketing operations do according to Darrell Alfonso: getting things done!
In this episode, Elias and Mark have a chat with Darrell Alfonso, the Global Operations Manager at Amazon Web Services (AWS). Darrell has a strong background in marketing technology and has experience with tons of tools, including Marketo.
We discuss the following:
The role and importance of marketing operations 
What marketing metrics to measure for success
Measuring against 'what if we did not do any marketing efforts?'
Trends in Martech for 2021
The importance of marketing attribution
LinkedIn Darrell Alfonso: https://www.linkedin.com/in/darrellalfonso/ 
Website Amazon Web Services: https://aws.amazon.com/ 
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl