Marketing Technology Podcast by Marketing Guys

In funnel marketing there is no one-size-fits-all! - Jack Born, founder at Deadline Funnel

In this episode, Elias has a chat with Jack Bron about the future of automated sales funnels. Jack is the founder of Deadline Funnel, a solution for funnel marketers that already thousands of marketers rely on. During the episode, we talk about the art of defining the best sales funnels and the concept of funnel marketing.
LinkedIn Jack Born: https://www.linkedin.com/in/jackborn/ 
Website Deadline Funnel: https://www.deadlinefunnel.com/ 
During the episode, Elias mentions the Vidyard video solution, go check it out here: https://www.vidyard.com/marketingguys/ 
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Connecting awareness to revenue in digital marketing - Eric Schwartzman, author of The Digital Pivot, Secrets of Online Marketing

In this episode, Elias has an interview with author Eric Scharzman. He wrote a very insightful and easy digestible book on digital marketing: The Digital Pivot - Secrets of Online Marketing. During the interview, we discuss his book and he explains how marketers can connect awareness to actual revenue by using the framework he uses in his book.
LinkedIn Eric Schwartzman: https://www.linkedin.com/in/schwartzman/ 
Find the book on Amazon: https://www.amazon.com/Digital-Pivot-Secrets-Online-Marketing-ebook/dp/B08XN4G1Z7/ 
During the episode, Elias mentions the Vidyard video solution, go check it out here: https://www.vidyard.com/marketingguys/ 
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Why you should not have a budget for some online channels - John Readman, founder at Ask BOSCO

A question that a lot of markers have: "How much should I spend on a specific channel?". In this episode, Elias has an interview with John Readman about a question that a lot of markers have: "How much should I spend on a specific channel?". John is the founder  & Product Owner at Ask BOSCO™, a leading data analytics and modelling software company. He explains why in some cases you should not have a budget.
The following topics are covered:
How to deal with attribution
How to define the right conversion point
What KPI's to focus on
Predictive modelling
Why you should not have a budget
LinkedIn John Readman: https://www.linkedin.com/in/johnreadman/ 
Website Bosco: https://askbosco.io/how-bosco-works/ 
During the episode, Elias mentions the Vidyard video solution, go check it out here: https://www.vidyard.com/marketingguys/ 
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

The game of B2B social media marketing - Julia Shapiro, Director of Sales North America at Oktopost

In this episode, Elias has a chat with Julia Shapiro. She is the Director of Sales at Oktopost, a B2B social media management platform. We specifically discuss B2B social media management, as this turns out to be different from B2C.
The following topics are covered:
Differences in B2B and B2C social media management
Social media management software in your B2B martech stack
How to measure ROI from social in B2B and social attribution
How to motivate your colleagues to be social advocates for the company
Pitfalls when rolling out your B2B social media strategy
LinkedIn Julia Shapiro: https://www.linkedin.com/in/juliashapiro131/ 
Website Oktopost: https://www.oktopost.com/ 
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

A how-to on Influencer Marketing - Antonio Boccanfuso, Chief Content @ Höski

In this episode, Elias has a chat with Antonio Boccanfuso on the use of Influencer Marketing by marketers. Antonio is the Chief Content Strategist and owner at Höski Media in Montreal, Canada.
The following topics are covered:
How to find the right influencer for your brand
Different categories of influencers: nano, micro, and macro
How to select the right influencer for your brand
Costs of hiring an influencer
Pitfalls when hiring influencers
LinkedIn Antonio Boccanfuso: https://www.linkedin.com/in/antonio-boccanfuso/ 
Website Höski Media: https://www.hoskimedia.com/ 
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

How to use personal video in marketing & sales - Darin Dawson, Co-Founder at BombBomb

In this episode, Elias discusses the use of personal video in Sales and Marketing with Darin Dawson. He is the Co-Founder and President of BombBomb, a Human-Centered Communication Platform that enables users to use simple, personal video messages to leverage their best asset ... themselves. Darin leads all sales , marketing, customer success, and product development at BombBomb, a fast-growing, Colorado-based software company.
Following topics are covered:
How to use personal video in proposals
The use of personal video during the different sales stages
How to shorten the sales cycle using personalized video messages
How to use video for internal hand-overs between sales professionals
Tips on recording great sales videos
LinkedIn Darin Dawson: https://www.linkedin.com/in/darin-dawson-6a62351/ 
Website BombBomb: https://bombbomb.com/ 
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Funnel marketing in practice - Maddy Martin, VP of Marketing @ Smith.ai

In this episode, Elias has a chat with Maddy Martin, the VP of Marketing at Smith.ai. Smith professionally answers business calls, chats, texts, and social messages. She has an extensive background in marketing and shares valuable insights:
Learning when starting a marketing department from scratch
What is funnel marketing?
How to measure funnel conversions properly
How to guide leads from Top to Bottom of Funnel
Selecting the right social media tooling
Using reviews and review websites in your marketing
Using chat for your website
LinkedIn Maddy Martin: https://www.linkedin.com/in/madelainemartin/ 
Website Smith.ai: https://smith.ai/ 
The mentioned code for $100 off the first month of service at Smith.ai for our listeners is MARKETINGGUYS and that can be applied to the virtual receptionist and live website chat services. 
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Marketer: start becoming negative! - Tim Ash | Author of Unleash your Primal Brain

"It's not about technology, but all about evolutionary psychology!" is one of the many quotes by Tim Ash in this podcast. Tim is a keynote speaker, advisor, and author of the book 'Unleash your Primal Brain' which is the only book on evolutionary psychology that actually reads like a novel.
People are not a rational as many marketers think they are or want them to be. Knowing that, means that as a marketer it's essential to have knowledge on how the primal brain actually works in order to succeed. The book and this podcast will give you great guidance on this. We discuss things like:
Why the primal brain is so important to marketers
How to motivate people to consider you as a vendor
The use of neuromarketing
How to be more primal by focusing on your habits
LinkedIn Tim Ash: https://www.linkedin.com/in/timash/ 
Personal Website: https://timash.com/ 
Website Primal Brain: https://primalbrain.com/ 
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

How to: successful digital marketing for law firms - Charley Mann | Great Legal Marketing

Is marketing for law firms and attorneys even legal? The only reference on marketing for law firms I had, comes from the hit series 'Better Call Saul' and some John Grisham legal thrillers. In real life, this seems to be completely different.
But in this episode, Elias has an interview with Charley Mann who is Lead Coach at (Ben Glass's) Great Legal Marketing. He explains how law firm owners can start working on their business instead of in their business and explains how digital and inbound marketing play a big role in this.
Charley came from far outside the business world after majoring in theater before he started to work for his mentor and now friend, Ben Glass, and finding a passion for entrepreneurship. Through Great Legal Marketing, Charley has a select group of private clients, runs mastermind groups, and develops leading courses and training for the seriously ambitious and entrepreneurial six/ seven-figure firm owners.
During the chat we discuss the following topics:
How to use digital marketing in a law firm
How to identify your ideal client
Tips on lead generation for law firms
Different examples of how to become a thought leader to your audience
Ways to build a marketing funnel in the legal field
Examples of marketing tech tools to use to become the best in your field
LinkedIn Charley Mann: https://www.linkedin.com/in/charleymann/ 
Website Great Legal Marketing: https://www.greatlegalmarketing.com/ 
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

How to select a web design agency and budget for a website - Ray van Hilst | Yoko Co

Every four years or so, companies invest in a new website. That's quite some effort and in this episode, Elias has an interview with Ray van Hilst on right this topic. Ray is the Director of Client Results at Yoko Co. At this company, they have the motto 'purpose beyond profit' and serve many customers in the not-for-profit and healthcare business.
During the chat we discuss the following topics:
How to select a web design agency
How to shortlist the potential agencies
The importance of digital marketing knowledge at web design agencies
How much should you spend on a new website?
How to budget for a website
LinkedIn Ray van Hilst: https://www.linkedin.com/in/vanhilst/ 
Website Yoko Co: https://www.yokoco.com/ 
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl