Marketing Technology Podcast by Marketing Guys

How to make creative content less subjective - Anastasia Leng, Founder and CEO at CreativeX

In marketing, decisions about creative content are too often made based on subjective criteria. In this episode, Elias has an interview with Anastasia Leng, the founder, and CEO of CreativeX and we discuss how to make data-backed decisions on creative content (being video or visuals).
Topics we discuss:
4 Steps to get to Creative Excellence for your creative content
Examples of creative content that works
Tips on how to create the best creative content on different platforms
LinkedIn Anastasia Leng: https://www.linkedin.com/in/aleng/ 
Website CreativeX: https://www.creativex.com/ 
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Without data integrity you can‘t have powerful marketing operations - Verl Allen, CEO at Claravine

In this episode, Elias has an interview with Verl Allen. He's a MarTech industry veteran, currently leading a very successful scale-up: Claravine. The need for quality data is paramount to today’s digital-first business. Many of the top brands in the world know this and choose Claravine as a foundation of their data’s integrity.
We talk about data integrity and standardization. Topics we discuss:
How to recognize when a data integrity problem occurs
Ways to solve data integrity issues
Things that lead to data integrity problems
Challenges marketers face when they have data integrity problems
LinkedIn Verl Allen: https://www.linkedin.com/in/verl-allen-b83175/ 
Website Claravine: https://www.claravine.com/ 
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

The German MarTech Landscape in 2021 - Jens Polomski, Sr. Marketing Manager at Greator

In this episode, Elias has an interview with Jens Polomiski, a fellow MarTech enthusiast. He's from Germany and co-developed the German MarTech Landscape 2021 Supergraph:
We discuss the graph and Germany as a MarTech country:
Most interesting developments
750 German MarTech Tools are available
Things to consider when entering the German market
LinkedIn Jens Polomski: https://www.linkedin.com/in/jens-polomski/ 
Website Jens (German Martech Landscape): https://jens.marketing/martech-landscape-germany/ 
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

How to select the right influencer for your brand -David Morneau, Managing Partner at inBeat

In this episode, Elias has a chat with David Morneau, the Managing Partner of inBeat, the number one Micro-Influencer Agency and software in North America.
We talk about using influencers for your brand and how to select the right ones. Topics we discuss:
What makes a good influencer and what's a micro-infuencer?
What are the characteristics of a good influencer?
Difference between infuencers and influencing
How to select the right influencer for you brand
LinkedIn David Morneau: https://www.linkedin.com/in/morneaudavid/ 
Website inBeat Agency: https://inbeat.agency/ 
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Don‘t overcomplicate MarTech - Lee Hackett, CEO at BluprintX

In this episode, Elias has an interview with Lee Hackett, CEO of BluprintX based out of Liverpool, UK. Lee has an interesting background (played football before going into marketing) and valuable insights on both SalesTech and MarTech. He's an investor in both.
Topics we cover:
Trends in MarTech and SalesTech
How marketers should not overcomplicate MarTech
Invest in tools & tech that help you move the needle
The importance of funnels
LinkedIn Lee Hackett: https://www.linkedin.com/in/leehackett/ 
Website BluprintX: https://bluprintx.com/ 
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

How to have a successful video marketing strategy - Augie Johnston, CEO and founder at Vidchops

In this episode, Elias has an interview with Augie Johnston, the founder, and CEO of Vidchops; a subscription-based unlimited video editing service for YouTubers and content creators. 
We talk about video marketing and how to be successful in that. Topics we discuss:
Which video content works best?
Tips on how to create engaging video's
How to be successful on Youtube
Best practices in video marketing
LinkedIn Augie Johnston: https://www.linkedin.com/in/vidchops/ 
Website Vidchops: https://vidchops.com/ 
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Global B2B Benchmark shout out - Janet Nawijn, Marketing Manager at Marketing Guys

In this episode, Elias has a brief chat with Janet Nawijn about the currently running B2B Benchmark that is aimed at global B2B marketers.
 
Are you a B2B marketer? Please participate in the benchmark here:
https://marketingguys.com/b2b-marketing-benchmark-2021/
 
Why join the benchmark?
Be at the forefront of B2B marketing
All participants will get a copy of the report
The report will have very useful data for all B2B marketers and CMOs in their daily jobs
Amongst the participants, 3 Amazon gift cards of €100 (or $120) will be raffled
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

How to make virtual events really work - Ike Kehal, CEO at Social27

In this episode, Elias has an interview with Ike Kehal, the CEO of Social27, a virtual event platform for conferences.
During the discussion, we talk about how to make virtual and hybrid events work. Ike gives valuable advice on which approaches work and which won't. A virtual event should not be a copy of an in-person event but how should it then be done?
Ike explains how to use data to create a better experience for visitors and explains how to make networking work in an online environment.
LinkedIn Ike Kehal: https://www.linkedin.com/in/ikekehal/ 
Website Social27: https://www.social27.com/ 
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

ROI justified content strategy: 3 decision making metrics - Jeff Coyle, co-founder at MarketMuse

In this episode, Elias and Mark have an interview with a content marketing and SEO veteran: Jeff Coyle. He is the co-founder of MarketMuse which was built to accelerate the content research, creation, and optimization process using AI to do the heavy lifting.
An important question a lot of marketers have is which content to keep, update or kill. Making these decisions requires more than just looking at keywords and page visits. It requires a broader approach, which we explain fully in the podcast.
In the episode, we also discuss 3 decision-making metrics to do meaningful content inventory analysis. We start by going through the key developments in SEO and content marketing in the last 20 years.
LinkedIn Jeff Coyle: https://www.linkedin.com/in/jeffcoyle/ 
Twitter Jeff Coyle: https://twitter.com/jeffrey_coyle 
Website MarketMuse: https://www.marketmuse.com/ 
 
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Content marketing Do's and Don'ts - Angela Pointon, president at 11outof11

In this episode, Elias has an interview with Angela Pointon. After a long career at some of the best agencies in the US, Angela founded her content marketing agency 11outof11 in 2017. With her extensive background in the 'agency life', she shares some valuable tips in this interview for agencies, specifically on how to get the most out of your content marketing.
We also discuss the different growth methodologies: The Rockefeller Habits (Scaling Up) and EOS.
LinkedIn Angelas Pointon: https://www.linkedin.com/in/pointonangela/ 
Website 11outof11: https://www.11outof11.com/ 
During the episode, Elias mentions the Vidyard video solution, go check it out here: https://www.vidyard.com/marketingguys/ 
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl