Marketing Technology Podcast by Marketing Guys

How to: advertising on podcasts - Daniel Conn, Co-founder and CRO of Thoughtleaders

As many marketers are aware, we are rapidly entering a cookieless world. This is one of the reasons why creator-led advertising is booming at the moment. Advertising on podcasts is a great example and opportunity for marketers.
In this episode, Elias has an interview with Daniel Conn who isCo-founder and CRO of Thoughtleaders, a Martech solution that offers a toolkit for the cookieless world.
Topics we cover:
Why advertise on podcasts
How to measure for success in podcast advertising
How to find the right podcasts that offer high quality content
Tips for advertisers
LinkedIn Daniel Conn: https://www.linkedin.com/in/daniel-conn-2744b5b/ 
Website Thoughtleaders: https://www.thoughtleaders.io/ 
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Being a B2B marketing technology manager - Hanna Siljemark, Martech Manager @BIMobject

What are the biggest challenges for a marketing technology manager and how is a martech stack managed?. In this episode, Elias has an interview with Hanna Siljemark, who is the marketing technology manager at SaaS company BIMobject in Sweden.
Topics we discuss:
How to measure for martech success
A martech stack: Salesforce, Act-On marketing automation, Zoom, SEMrush, Analytics, Tag Manager, and more
How to integrate marketing technology tools
The biggest learnings this year in martech
LinkedIn Hanna Siljemark: https://www.linkedin.com/in/hanna-siljemark/ 
Website BIMobject: https://www.bimobject.com/ 
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

How to: Email marketing in Germany - Tobias Eickelpasch, Customer Experience Manager at Evalanche

Email marketing in Germany (and the rest of Europe) comes with different rules than those in the US. European companies for example have to comply with different standards and laws which leads to a different vendor landscape.
In this episode, Elias has a chat with Tobias Eickelpasch. He's the customer experience manager at Evalanche (owned by ESP SC Networks). Tobias has worked at different levels: customer-side, agencies and now at vendor-level.
Topics we discuss:
How to select an Email Service Provider (ESP)  in Germany
Differences between US and European ESPs
Privacy and GDPR in Germany
LinkedIn Tobias Eickelpasch: https://www.linkedin.com/in/tobias-eickelpasch/ 
Website Evalanche: https://www.sc-networks.de/ 
 
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Why start a podcast as a B2B brand - Prarthana Sibal, head of client services of Pikkal & Co.

In this episode, Elias has a chat with Prarthana Sibal, she's the head of client services at Pikkal, a full-service podcast agency that has offices worldwide.
Did you know that on average podcast listeners listen to 75% of the episodes, a stunning 43 minutes on average!
We talk about podcasting for B2B. Topics we discuss:
How to convince your management to start a podcast
What to expect when starting a podcast
Advantages of podcasting
How to measure success
Some numbers of B2B podcast (downloads)
Examples of successful B2B podcast practices
LinkedIn Prarthana Sibal: https://www.linkedin.com/in/prarthanasibal/ 
Website Pikkal & Co: https://www.pikkal.com/ 
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Navigating marketing blind spots - Mike Stone, CMO of Outlier.ai

Marketers are gathering tons of data. In practice, a lot of marketers, however, don't know how to actually make use of this data. That's what we are talking about with Mike Stone in this episode. Elias has an interview with him and discusses the following topics:
A recent study by Outlier 'Navigating marketing blindspots'
Examples of practical use of data in marketing
How AI can help marketers find blind spots in their data
LinkedIn Mike Stone: https://www.linkedin.com/in/mikestonemarketing/ 
Website Outlier: https://outlier.ai/
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

What CRM suits your needs and how to select the right one - Patrick O‘Leary, CEO of Boostr

CRMs were never designed for salespeople. They were designed for management reporting and faster-invoicing purposes. Knowing that, how can companies and specifically sales professionals benefit from CRM? 
In this episode, Elias has an interview with Patrick O'Leary, CEO of Boostr. Patrick has a long history in CRM platforms and explains a lot in this episode.
Topics we cover:
How to swith CRMs
Best of breed vs. all-in-one CRMs
CRMs for verticals vs. generic CRMs
Recent developments + CRM predictions for 2022
LinkedIn Patrick O'Leary: https://www.linkedin.com/in/patricko20/ 
Website Boostr: https://www.boostr.com/ 
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

How focus groups help you to get real insights in your target audience - Darshan Mehta,Founder iResearch & author of Getting to Aha!

In this episode, Elias has an interview with Darshan Mehta. He's the author of "Getting to Aha!" and founder of iResearch and ConnectQik. He's an absolute guru on qualitative data and more specifically focus groups. As 96% of decisions is made by the subconscious, it's very important to get to the insights as to why people decide one way or the other.
Topics we discuss:
The keys to great focus groups
Focus groups the modern way
How to affordably organize qualitative research
How to get to real insights by using focus groups
LinkedIn Darshan Mehta: https://www.linkedin.com/in/darshan--mehta/ 
Website iResearch: https://www.iresearch.com/ 
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

The future of marketing is customer, not tech centric - John Wall, Partner at Trust Insight

In this episode, Elias and Mark have a chat with John Wall. He's the producer of the Marketing over Coffe Podcast, partner at Trust Insights, and author of 'B2B Marketing confessions' and the 'Marketing over Coffee Playbook'.
John works with marketers and martech on a daily basis. We discuss the future of marketing, given all the new rules and regulations regarding privacy. How does that help us to become better marketers?
 
LinkedIn John Wall: https://www.linkedin.com/in/johnjwall/ 
Website Trust Insights: https://www.trustinsights.ai/ 
The Marketing over Coffee Podcast: https://www.marketingovercoffee.com/ 
 
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

How to start using video advertising - Gil Sommer, VP of Product at Connatix

In this episode, Elias has a chat with Gil Sommer, the VP of Product at Connatix, a company that helps publishers grow their business by delivering successful video experiences.
 Topics we discuss:
What is video advertising?
Why start using it?
What is the key to success in video advertising?
The future of video ads
LinkedIn Gil Sommer: https://www.linkedin.com/in/gil-sommer/ 
Website Connatix: https://connatix.com/ 
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

MarTech and scale-up companies growth - Simon Severino, CEO and founder at Strategy Sprints

Scale-ups tend to use a lot of Marketing Technology tools. They also have challenges of realizing constant growth. How do those 2 go together?
In this episode, Elias has an interview with Simon Severino, CEO, and founder at Strategy Sprints. Simon has helped hundreds of scale-up companies (SaaS, software, and agencies) to realize revenue growth. 
Topics we cover:
Challenges scale-up companies face
How to shorten the sales cycle from months to weeks (B2B)
CRM tooling for scale-ups
How to create daily, weekly and monthly habits to grow revenue
LinkedIn Simon Severino: https://www.linkedin.com/in/simonseverino/ 
Website Strategy Sprints: https://www.strategysprints.com/ 
The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl