What CRM suits your needs and how to select the right one - Patrick O‘Leary, CEO of Boostr

CRMs were never designed for salespeople. They were designed for management reporting and faster-invoicing purposes. Knowing that, how can companies and specifically sales professionals benefit from CRM? 

In this episode, Elias has an interview with Patrick O'Leary, CEO of Boostr. Patrick has a long history in CRM platforms and explains a lot in this episode.

Topics we cover:

• How to swith CRMs
• Best of breed vs. all-in-one CRMs
• CRMs for verticals vs. generic CRMs
• Recent developments + CRM predictions for 2022

LinkedIn Patrick O'Leary: https://www.linkedin.com/in/patricko20/ 

Website Boostr: https://www.boostr.com/ 

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl