Marketing Technology Podcast by Marketing Guys
The Marketing Technology Podcast is a weekly podcast on marketing technology. We have interviews with software vendors and users like CMO‘s.Host Elias Crum (CEO of marketingguys.com) also discusses artificial intelligence, buyer persona’s, customer journeys, customer experiences, and more martech stacking & hacking. Podcasts are in English.
Listen on:
Episodes
Monday Dec 03, 2018
Monday Dec 03, 2018
This week Elias and Mark have a chat with the founder and CEO of Turtl: Nick Mason. Their mission is to make digital content more human-friendly – both for the creator and the reader.
During the interview, we discuss the changing forms of content. From web pages to downloads like whitepapers and e-books: everything gets more and more personal, based on behavior and integrated with your CRM. Turtl is a marketing technology tool that helps companies like the Economist and Allianz create amazing content.
Tuesday Nov 13, 2018
Tuesday Nov 13, 2018
Interview with Peter Bell, VP EMEA Marketing at Marketo. Elias Crum (Founder Marketing Guys) and Mark van Horik (Martech Specialist @ Marketing Guys) have a chat with Peter following Marketing Technology Day 2018.
During the interview (Beyond Email Marketing) several topics are covered. Following items are discussed:
How to get to Marketing Utopia using the Marketing Automation Maturity Model
Differences between marketing automation platforms and email marketing tools.
New developments in marketing automation: artificial intelligence
Marketing automation throughout the customer journey
Communicate relevant messages using marketing automation
Wednesday Nov 07, 2018
Wednesday Nov 07, 2018
In deze podcast bespreken Mark en Elias de volgende events:
Terugblik op ons bezoek aan het Martech Festival in London, UK
Vooruitblik op het bezoek aan de Internet Summit in Raleigh, North Carolina, US
Lunch & Learn over marketing automation op 14/11 in Amersfoort
Webinar over social advertising dat op 30/11 online plaatsvindt
Monday Nov 05, 2018
Monday Nov 05, 2018
Live interview with Scott Brinker from the Martech Festival which was held on October 31st 2018 in London. Elias Crum (Founder Marketing Guys) and Mark van Horik (Martech Specialist @ Marketing Guys).
During the interview several topics are covered. Following items are discussed:
Why more CMOs are becoming CEOs
Pace-Layered Application Strategy and IT Organizational Design
The New Rules of Marketing Technology and Operations
Monday Oct 29, 2018
Monday Oct 29, 2018
In this podcast episode Elias Crum and Mark van Horik have a chat with Bill McDaniel, ex-Oracle Director of Mobile Marketing Solutions and a marketing technology specialist.
During the interview we discuss the possibilities of mobile marketing in your martech stack. Following topics are covered in during the 30-minute session:
What is mobile marketing?
How much alive is mobile marketing in the age of e-mail and social?
Practical examples and use cases of mobile marketing
Results of mobile marketing campaigns
Practical advice on which tools to use
Tuesday Oct 23, 2018
Tuesday Oct 23, 2018
In deze podcast hebben Elias Crum en Mark van Horik een interview met Sander Nagtegaal, de CEO van Unless.com. Een hele intelligente en bruikbare marketing technology oplossing van Nederlandse bodem! In deze uitzending geeft Sander aan hoe je als marketeer relevant kunt communiceren met je doelgroep, hoe je dit aanpakt met verschillende content voor verschillende bezoekers van je site en wat de resultaten hiervan zijn: zo geeft hij voorbeelden en deelt cases waarin tot 10% hogere conversie behaald is! Unless biedt een oplossing waar we als Nederland trots op kunnen zijn!
Wednesday Oct 17, 2018
Wednesday Oct 17, 2018
Henrik Becker has been a freelance marketing automation specialist for years. He has worked with solutions like Salesforce Pardot, Oracle Eloqua, Marketo, and Hubspot. In this interview -held by host Elias Crum, CEO at Marketing Guys- he shares his vision on how to avoid mistakes when implementing and selecting a software vendor. Just recently Henrik has accepted the position of Marketing Director for Net-Results Marketing Automation for which he and his family will leave the Netherlands and move to Denver, Colorado (US).
Friday Oct 05, 2018
Friday Oct 05, 2018
Mark en Elias delen hier de laatste trends in marketing technology en de markt op basis van hun ervaringen. Deze week over het bezoek aan Elias van de Technology for Marketing (TFM) in London, het komende Martech Festival en Marketing Technology Day op 11 oktober. Verder bespreken we het nut van persona's en hoe je martech daarbij kan inzetten.
Monday Oct 01, 2018
Monday Oct 01, 2018
In deze aflevering hebben Elias Crum en Mark van Horik een interview met Marko Banfi. Hij is marketeer bij Xcess in Leusden. Marko deelt in dit interview een aantal tools die hij gebruikt in de dagelijkse praktijk als online marketeer. Marko heeft onder andere ervaring met het gebruik van marketing automation van Act-On en de koppeling hiervan aan CRM, maar ook handige tools die je grats kunt gebruiken passeren de revue! Xcess is Silver Sponsor van Marketing Technology Day (www.marketingtechnologyday.com) op 11 oktober 2018 en je kunt daar persoonlijk kennis maken met Marko!
Friday Sep 28, 2018
Friday Sep 28, 2018
In this episode, Olaf Kowalik -director of product management at Act-On Software) shares his vision on the future of marketing automation. Being one of the leaders in the Gartner Quadrant, Forrester Wave and G2Crowd, Act-On has a strong vision on the developments in this field. Act-On Software is one of the Gold Sponsors at marketing Technology Day (www.marketingtechnologyday.com). As a podcast listener, you can visit this event in The Netherlands on October 11th 2018 with a 40% discount, using the voucher code mentioned in the podcast.