Third party cookie abandonment and the Era of Value Exchange – Interview G’man from Aqilliz.

In this episode, Elias and Mark have an interview with G’man, the CEO of Aqilliz, a blockchain solutions provider that addresses sector-specific challenges across the digital marketing industry. G’man has a strong background in online advertising technology and shares his vision on the announced abandonment of third-party cookies by Google.

During the 30-minute interview, we talk about what this cookie abandonment announcement means and cover the following topics:

• What’s the difference between 1^st and 3^rd party cookies?
• What the abandonment of 3^rd party cookies means for advertisers and adtech companies
• Why G’man expects the ‘Era of Value Exchange’ is at hand
• Consequences for GDPR (Europe), CCPA (California), PDPA (India) and other countries
• What should advertisers do to prepare?

LinkedIn G’man: https://www.linkedin.com/in/gowthaman-ragothaman-21196213/

Website Aqilliz: https://aqilliz.com/

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