The future of software for product marketers - Derek Osgood, CEO of Ignition

In this episode, Elias has a chat with Derek Osgood, founder of Ignition, a Go-to-Market software solution for product marketers.

A lot of product marketers and managers are constantly reinventing the wheel when introducing new products or services. they use a variety of tools and lack a process. Derek explains how software can help product marketers to improve this.

Topics we discuss:

• What common mistakes do product marketers make?
• How can software and software templates help?
• The results of using GTM software

LinkedIn Derek Osgood: https://www.linkedin.com/in/derekosgood3/ 

Website Ignition: https://www.haveignition.com/ 

 

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