The Big Shift in TV and how marketers can benefit from this - Elias interviews Tony Marlow, CMO at LG Ads

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There are a couple of big shifts going on in TV, and they are very interesting for marketers. Tony Marlow, CMO at LG Advertising Solutions explains more in this episode.

Topics we discuss:

• 2 Major shifts in TV: 1: Cable TV (CTV) & subscription-based content / 2: Free content supported by ads
• How marketers can start using CTV as a channel
• Marketing possibilities of CTV
• What is ACR: Automated Content Recognition
• Predictions for 2023 in the Cable TV landscape

LinkedIn Tony: https://www.linkedin.com/in/tonymarlow/ 

Website LG Ads: https://lgads.tv/ 

 

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