Revenue Marketing Series (6 of 9): Sales & Marketing Alignment - David Greenberg, CMO @ Act-On Software

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Episode 6:

In this episode, Elias has a chat with David Greenberg, he's the Chief Marketing Officer at Act-On Software. Act-On is a leading marketing automation software platform and David shares his knowledge on Sales and Marketing Alignment, based on his experience within Act-On.

We discuss a lot of topics, amongst them:

• How to organize business processes around Sales & Marketing Alignment
• The technology stack, needed to align Marketing & Sales
• Marketing & sales alignment in practice
• The importance of (re-) nurturing leads and lead scoring

LinkedIn David Greenberg: https://www.linkedin.com/in/davidgreenberg2/ 

Website Act-On Software: https://act-on.com/ 

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl