Practical use of AI in digital marketing - Erica Salm Rench, COO of Rasa.io

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When Artificial Intelligence (AI) comes up, a lot of marketers raise their eyebrows and tend to think that's a pretty intangible technology and, probably not something for their daily practice. But in fact, AI can be used daily and very easily. How? Listen to this episode!

In this episode, Elias has a chat with Erica Salm Rench, the COO of Rasa.io. Rasa is a very sophisticated email marketing tool.

Topics we discuss:

• SEO and AI
• How to use AI to personalize email marketing
• AI, done in an approachable way

LinkedIn Erica Salm Rench: https://www.linkedin.com/in/esalm/ 

Website Rasa: https://rasa.io/ 

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If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl