Political polling and what marketers can learn from it- Peter Shafer, VP Sales & Marketing of Everest Communications

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With the US elections coming up in November, you can't turn on a TV or visit a news website without seeing polling results. What can marketers learn from this? In this episode, Elias has a chat with Peter Shafer, who works at Everest Communications and has a long career in market research and polling. He used to work for Gallup among others.

Topics we discuss:

• How is polling done
• Do's and don'ts for polling, surveys, and market research
• What marketers in other industries can learn from political polling
• Downsides of polling
• Using rewards for survey-takers (or not?)

LinkedInPeter Shafer: https://www.linkedin.com/in/peteshafer/ 

Website Everest Communications: https://everestcomms.com/ 

 

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