Navigating marketing blind spots - Mike Stone, CMO of Outlier.ai

Marketers are gathering tons of data. In practice, a lot of marketers, however, don't know how to actually make use of this data. That's what we are talking about with Mike Stone in this episode. Elias has an interview with him and discusses the following topics:

• A recent study by Outlier 'Navigating marketing blindspots'
• Examples of practical use of data in marketing
• How AI can help marketers find blind spots in their data

LinkedIn Mike Stone: https://www.linkedin.com/in/mikestonemarketing/ 

Website Outlier: https://outlier.ai/

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl