How to personalize your website and realize 30% increase in conversions- Eric Melchor of Optimonk

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Did you know that personalized websites, and especially shops, see an increase of 30-40% in conversions?

In this episode, Elias has a chat with Eric Melchor, personalization ambassador at Optimonk. He's also the host of the 'Innovators can Laugh' podcast.

Topics we discuss:

• How to personalize a website and experience
• Personalization misconceptions 
• Examples of how to, and how NOT to personalize
• Results of personalized websites

LinkedIn Eric: https://www.linkedin.com/in/ericmelchor/ 

Website Optimonk: https://www.optimonk.com/ 

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl