How to make creative content less subjective - Anastasia Leng, Founder and CEO at CreativeX

In marketing, decisions about creative content are too often made based on subjective criteria. In this episode, Elias has an interview with Anastasia Leng, the founder, and CEO of CreativeX and we discuss how to make data-backed decisions on creative content (being video or visuals).

Topics we discuss:

• 4 Steps to get to Creative Excellence for your creative content
• Examples of creative content that works
• Tips on how to create the best creative content on different platforms

LinkedIn Anastasia Leng: https://www.linkedin.com/in/aleng/ 

Website CreativeX: https://www.creativex.com/ 

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl