How-to: implement predictive personalization in e-commerce - Diane Keng, CEO of Breinify

Implementing personalization in your marketing as an online retailer requires time and a step-by-step process. In order to run, you'll first need to crawl and learn to walk.

In this episode, Elias has a chat with Diane Keng, co-founder, and CEO of Breinify, a personalization platform.

Topics we discuss:

• Examples of successful personalization
• Step-by-step process to personalize
• Technology needed
• The typical martech stack needed for personalization
• How to define audiences for personalization

LinkedIn Diane Keng: https://www.linkedin.com/in/dianekeng/ 

Website Breinify: https://home.breinify.ai/ 

 

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

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