How to get 50% return-on-ad-spend using sms in e-commerce - Jason K. Williamson, Founder of E2

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Are you in e-commerce and not using SMS? Then you should listen to this episode; it will deliver you direct value. Especially during the holiday season! 

In this episode, Elias has a chat with Jason K. Williamson, the founder of E2, which is an Australian-based marketing agency that specializes in Shopify.

Topics we discuss:

• Why use SMS in e-commerce
• The state of SMS marketing in 2023
• Tips on how to use SMS marketing successfully
• How to realize 50 x ROAS, using SMS
• Things to avoid when doing SMS campaigns

LinkedIn Jason: https://www.linkedin.com/in/jasonkwilliamson/

Website Jason: https://jasonkwilliamson.com/ 

Website E2: https://e2.agency/ 

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The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

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