How to create a brand story - Arjun Sen, President @ ZenMango

People remember stories, they don't remember facts or figures about your company or products. That's in essence why having a compelling brand story is so important. During this episode, Elias and Mark have a chat with Arjun Sen, President at ZenMango, and former CMO at Papa John's Pizza. Arjun shares his insights and gives tips on how to effectively define a brand story.

 

We discuss the following things:

• The importance of having a brand story
• How to create a brand story
• How to create a culture of storytelling
• Examples of brand stories
• Branding and technology 

LinkedIn Arjun Sen: https://www.linkedin.com/in/zenmangoarjunsen/ 

Website ZenMango: https://www.zenmango.com/ 

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