E9: Trends in Marketing Automation - Interview with Bill Pierznik (Act-On Software)

In this Marketing Technology Podcast, we have an interview with Bill Pierznik, Sr. VP of Business Development and General Counsel at Act-On Software. Bill will visit Marketing Technology Day in Amersfoort, The Netherlands on November 7, check: www.marketingtechnologyday.com

In the interview which Bill has with Elias Crum (founder and CEO at Marketing Guys) he gives his view on the worldwide playfield of marketing automation vendors, Act-On's position in this and specific reasons why marketers should adopt Act-On. New AI and machine learning features are discussed, one of the reasons Act-On was named the only 'Visionary' in Gartner's Magic Quadrant.