E55: Marketing automation: all-in-one or best of breed?- Interview Bruce Rowley, RSM Marketing

In this episode, Elias has an interview with Bruce Rowley, managing partner at RSM Marketing in Wichita and Kansas City. RSM delivers outsourced marketing services with a team of 40 professionals.

Bruce has tons of experience in online marketing and knows a lot about the martech tools that are used. We have a chat about whether it's best to select an all-in-one solution (containing automation, chat, CRM, etc.) or if it's better to go for best of breed solutions, using native integrations. 

Other topics that we discuss:

• The online challenges for SME companies
• The value and necessity of real-time dashboarding
• Marketing automation
• How to grow your funnel at every stage

 

LinkedIn Bruce Rowley: https://www.linkedin.com/in/bruce-rowley-36b8604/

RSM Marketing Company website:https://rsmconnect.com/

If you want to be on this podcast or would like to know more about Marketing Technology, contact Elias Crum at e.crum@marketingguys.nl